1. 使同學瞭解高科技產業的行銷理論與概念。
2. 幫助同學瞭解高科技產業之分析方式與相關應用。
3. 藉由個案、影片與互動討論等方式，強化同學對於高科技產業行銷之專業能力與學習興趣。1. Enable students to understand the marketing theories and concepts of high-tech industries.
2. Help students understand the analysis methods and related applications of high-tech industries.
3. Through cases, videos and interactive discussions, strengthen students' professional abilities and learning interests in high-tech industry marketing.
科技行銷(三版)
Mohr & Sengupta & Slater：Marketing of High-Technology products and Innovation 3/E
洪世章、林博文、陳忠仁/審訂。高立圖書。
Technology Marketing (Three Editions)
Mohr & Sengupta & Slater: Marketing of High-Technology products and Innovation 3/E
Hong Shizhang, Lin Bowen, Chen Zhongren/Reviewed. Gao Li's book.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | |
| 小組章節報告小組章節報告 Group chapter report |
30 | |
| 期中考期中考 Midterm exam |
20 | |
| 期末報告期末報告 Final report |
20 |
