1480 - 科技行銷 英授 Taught in English
Technology Marketing
教育目標 Course Target
1. 使同學瞭解高科技產業的行銷理論與概念。
2. 幫助同學瞭解高科技產業之分析方式與相關應用。
3. 藉由個案、影片與互動討論等方式，強化同學對於高科技產業行銷之專業能力與學習興趣。
1. Enable students to understand the marketing theories and concepts of high-tech industries.
2. Help students understand the analysis methods and related applications of high-tech industries.
3. Through cases, videos and interactive discussions, strengthen students' professional abilities and learning interests in high-tech industry marketing.
參考書目 Reference Books
科技行銷(三版)
Mohr & Sengupta & Slater：Marketing of High-Technology products and Innovation 3/E
洪世章、林博文、陳忠仁/審訂。高立圖書。
Technology Marketing (Three Editions)
Mohr & Sengupta & Slater: Marketing of High-Technology products and Innovation 3/E
Hong Shizhang, Lin Bowen, Chen Zhongren/Reviewed. Gao Li's book.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
課堂參與 Class Participation |
30 | |
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小組章節報告 Group chapter report |
30 | |
|
期中考 Midterm exam |
20 | |
|
期末報告 Final report |
20 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1480
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/6,7,8[M219]
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授課教師 Teacher:唐運佳
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修課班級 Class:國貿系1-4
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