處在瞬息萬變知識經濟時代下，科技創新管理已經成為企業持續性競爭優勢與成長的原動力，然而，如何成功且不斷地推動技術與產品創新至市場與商業模式的設計成為企業經理人的一大挑戰。
因此本課程強調如何讓企業經理人有效率管理創新，並從科技創新管理當代觀點與企業管理實務的角度，介紹相關理論與實際個案討論

1. 創新的動態 The dynamics of technology and innovation change
2. 科技與創新的預測 Technology forecasting
3. 破壞式創新Disruptive technology change
4. 商業模式創新與設計 Business Model innovation and design
5. 服務創新 Service innovation
5. 平台創新與分享經濟 Platform innovation and sharing economy
6. 創新與科技行銷 Innovation and Hi Tech marketing
7. 創新雙元組織設計 Ambidextrous Organization

In the era of rapidly changing knowledge economy, technological innovation management has become the driving force for sustainable competitive advantage and growth of enterprises. However, how to successfully and continuously promote technological and product innovation to the design of the market and business models has become a major challenge for enterprise managers.
Therefore, this course emphasizes how to enable business managers to manage innovation efficiently, and introduces relevant theories and practical case discussions from the perspective of contemporary scientific and technological innovation management and business management practices.

1. The dynamics of technology and innovation change
2. Technology forecasting
3. Disruptive technology change
4. Business Model innovation and design Business Model innovation and design
5. Service innovation Service innovation
5. Platform innovation and sharing economy Platform innovation and sharing economy
6. Innovation and Hi Tech marketing Innovation and Hi Tech marketing
7. Innovative Ambidextrous Organization Design Ambidextrous Organization

在知識經濟的年代，企業已「創新」與「高值化」作為驅動成長的動力，「不創新，即滅亡」已成為流行口號，如何有系統的推動企業創新系統的資源投入、配置、互動與運作績效，為企業經理人的重責大任，鑑於研發、創新與技術變動理論已趨向動態性與系統性，因此本課程內容將介紹各種創新管理的理論，內容重點將聚焦於創新策略如何形成、執行與評估。

In the era of knowledge economy, enterprises have adopted "innovation" and "high value" as the driving force for growth. "If you don't innovate, you will perish" has become a popular slogan. How to systematically promote the resource investment, allocation, interaction and operational performance of the enterprise innovation system? It is the important responsibility of enterprise managers. In view that the theories of R&D, innovation and technological change have become dynamic and systematic, the content of this course will introduce various innovation management theories, and the content will focus on how to form, implement and evaluate innovation strategies.

創新者的解答. Christensen, C.M. 著, 李芳齡、李田樹 譯, 天下
創新者的修練. Christensen, C.M.等著, 李芳齡 譯, 天下
龍捲風暴：矽谷的高科技行銷策略. Geoffrey A. Moore 著, 陳正平 譯
TMCC與哈佛個案

The Innovator's Answer. Written by Christensen, C.M., translated by Li Fangling and Li Tianshu, Tianxia
The Training of Innovators. Christensen, C.M. et al., translated by Li Fangling, Tianxia
Tornado: High-Tech Marketing Strategies in Silicon Valley. Written by Geoffrey A. Moore, translated by Chen Zhengping
TMCC and Harvard case