1331 - 數位行銷實務 英授 Taught in English

Digital Marketing Practice

教育目標 Course Target

本課程是讓學生知悉實務上數位行銷的工具及其應用。透過實際的操作，培養學生具備「數位行銷」專案之規劃與執行的能力。
課程主要包含兩大目標：
(一) 培養學生具備「數位行銷」專案之規劃與執行能力、使用「數位行銷」工具的能力，以及具相關專業知識與技能。包含email marketing tools, search engine marketing, social media marketing, affiliate marketing and sponsorships, content and video marketing tools, hyper-local advertising and gaming 及 mobile strategies 等行銷方法。
(二) 培養學生具備「數位行銷」大數據資料分析及資料建模的能力。

This course is a tool for students to know about digital marketing and its applications in practice. Through actual operations, students can develop the ability to prepare the planning and execution of "digital marketing" projects.
The course mainly includes two major goals:
(I) Cultivate students to have the planning and execution capabilities of the "Digital Marketing" project, the ability to use the "Digital Marketing" tool, and have relevant professional knowledge and skills. It includes marketing methods such as email marketing tools, search engine marketing, social media marketing, affiliate marketing and sponsorships, content and video marketing tools, hyper-local advertising and gaming and mobile strategies.
(II) Cultivate students to have the ability to analyze and model large data in "digital marketing".

參考書目 Reference Books

TBA

TBA

評分方式 Grading

評分項目
Grading Method		 配分比例
Percentage		 說明
Description
TBA
TBA
 100

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課程資訊 Course Information

基本資料 Basic Information
  • 課程代碼 Course Code: 1331
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Tuesday/2,3,4[M025]
  • 授課教師 Teacher:
    張榮庭/張譽騰
  • 修課班級 Class:
    企管系3A
  • 選課備註 Memo:
    行銷與數位經營組必修
選課狀態 Enrollment Status
目前選課人數 Current Enrollment: 65 人
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