美國前教育部長Richard Riley表示：2010年最迫切需要人才的十種工作在 2004 年時還不存在。我們必須教導我們的學生畢業後投入還不存在的工作，運用還未發明的技術，解決未曾想像過的問題。這代表同學要學會的不再是細枝末節的知識與技能，而是要學會創新與開創的方法，以及如何站在制高點思考各種問題並預見未來，並且具備有動手做的能力(眼高手黑的能耐)。面對瞬息萬變的未來與社會環境快速變遷，同學必須學習「新叢林法則」，過去的生涯軌道是好學校通往好工作，然後一輩子無虞，現在有好學校不一定找得到好工作，找到好工作不見得待得了一輩子。因此本課程期使學生藉由學習創新與創業精神，培養學生具備創業家之思考與行動方式，初步擁有機會辨識、創新熱情、典範知識、與創業實踐能力，了解東海大學創新創業的校園文化與創業生態環境，啟發學生之創新與創業精神，透過創新產品與服務發想及創業團隊成員媒合與組成的學習活動引導，促成創新事業的參與與發展

Former U.S. Secretary of Education Richard Riley said: The ten most urgently needed jobs in 2010 did not exist in 2004. We must teach our students to graduate into jobs that don’t yet exist, use technologies that haven’t been invented yet, and solve problems that haven’t been imagined yet. This means that what students need to learn is no longer detailed knowledge and skills, but rather how to innovate and create, how to think about various problems from a commanding height and foresee the future, and have the ability to do things by hand (the ability to have a good eye and a dark hand). Facing the ever-changing future and the rapid changes in the social environment, students must learn the "new law of the jungle". In the past, the career trajectory was that a good school would lead to a good job, and then a lifetime of security. Now, if you have a good school, you may not be able to find a good job, and if you find a good job, you may not be able to stay there for a lifetime. Therefore, this course enables students to learn the spirit of innovation and entrepreneurship, cultivate students to think and act like entrepreneurs, and initially possess the ability to identify opportunities, enthusiasm for innovation, model knowledge, and entrepreneurial practice capabilities, and understand Tunghai University. The innovative and entrepreneurial campus culture and entrepreneurial ecological environment inspire students' innovation and entrepreneurial spirit, and promote the participation and development of innovative undertakings through the guidance of learning activities for the creation of innovative products and services and the matching and formation of entrepreneurial team members.

1. 課程講義
2. Alexander Osterwalder and Yves Pigneur (2010) , 商業模式新生代 Business Model Generation Wiley
3. C. R., & Wilmot, W. W. (2006). Innovation: the five disciplines for creating what customers want. NY: Crown Business.
4. Johnson, M. 2010. 白地策略 Seizing the White Space
5. Timmons, J.A.(2007), New venture creation: entrepreneurship for the 21st century, 7th ed., McGraw-Hill.
6. Technology Ventures textbook by Tom Byers, Dick Dorf, and Andrew Nelson (3rd edition, McGraw-Hill)

1. Course handouts
2. Alexander Osterwalder and Yves Pigneur (2010), Business Model Generation Wiley
3. C. R., & Wilmot, W. W. (2006). Innovation: the five disciplines for creating what customers want. NY: Crown Business.
4. Johnson, M. 2010. Seizing the White Space
5. Timmons, J.A.(2007), New venture creation: entrepreneurship for the 21st century, 7th ed., McGraw-Hill.
6. Technology Ventures textbook by Tom Byers, Dick Dorf, and Andrew Nelson (3rd edition, McGraw-Hill)