Upon completion of the course, students should be able to:
1. Describe how entrepreneurial thinking moves a small business from concept to realization;
2. Transform their conceptual business plans into reality by following developmental steps; and
3. Think in a multidimensional way about all aspects of starting and running a small business.
Upon completion of the course, students should be able to:
1. Describe how entrepreneurial thinking moves a small business from concept to realization;
2. Transform their conceptual business plans into reality by following developmental steps; and
3. Think in a multidimensional way about all aspects of starting and running a small business.
Introduction to Small Business in an English Speaking Culture (II) is the second half of a yearlong introduction to the essential concepts and skills that are needed to understand, grow, and manage a successful small business venture. For people who think independently and have a strong inner drive, building a small business represents the fulfillment of a dream to work for themselves while pursuing their career passions. This course is suitable for students who have no prior business training but are interested in getting a well-rounded introduction to the knowledge and skills that are needed to start a small business. It is also suitable for students who want to begin the journey of providing a solution for an unmet business need in society, but require some guidance in how to get started towards their goals. Selected topics in this course include: building customer relationships; product development and supply chain management; pricing and credit decisions; promotional planning; global opportunities; and managing human resources, operations, business assets, and risk. This course will be taught entirely in English.
Introduction to Small Business in an English Speaking Culture (II) is the second half of a yearlong introduction to the essential concepts and skills that are needed to understand, grow, and manage a successful small business venture. For people who think independently and have a strong inner drive, building a small business represents the fulfillment of a dream to work for themselves while pursuing their career passages. This course is suitable for students who have no prior business training but are interested in getting a well-rounded introduction to the knowledge and skills that are needed to start a small business. It is also suitable for students who want to begin the journey of providing a solution for an unmet business need in society, but require some guidance in how to get started towards their goals. Selected topics in this course include: building customer relationships; product development and supply chain management; pricing and credit decisions; promotional planning; global opportunities; and managing human resources, operations, business assets, and risk. This course will be taught entirely in English.
Small Business Management: Launching and Growing Entrepreneurial Ventures (18th edition), by Longenecker, Petty, Palich, and Hoy. Cengage Learning (2017).
small business management: launching and growing entrepreneurial ventures (18TH edition), by long E necker, petty, PA position, calm hoy. C engage learning (2017).
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm ExaminationMidterm Examination midterm examination |
30 | |
| Final ExaminationFinal Examination Final examination |
30 | |
| Class AssignmentsClass Assignments class assignments |
20 | |
| Attendance and ParticipationAttendance and Participation attendance and participation |
20 |
