0175 - 微型創業英文入門(二) 英授 Taught in English

Introduction to Small Business in an English Speaking

教育目標 Course Target

Upon completion of the course, students should be able to:
1. Describe how entrepreneurial thinking moves a small business from concept to realization;
2. Transform their conceptual business plans into reality by following developmental steps; and
3. Think in a multidimensional way about all aspects of starting and running a small business.

Upon completion of the course, students should be able to:
1. Describe how entrepreneurial thinking moves a small business from concept to realization;
2. Transform their conceptual business plans into reality by following developmental steps; and
3. Think in a multidimensional way about all aspects of starting and running a small business.

課程概述 Course Description

Introduction to Small Business in an English Speaking Culture (II) is the second half of a yearlong introduction to the essential concepts and skills that are needed to understand, grow, and manage a successful small business venture. For people who think independently and have a strong inner drive, building a small business represents the fulfillment of a dream to work for themselves while pursuing their career passions. This course is suitable for students who have no prior business training but are interested in getting a well-rounded introduction to the knowledge and skills that are needed to start a small business. It is also suitable for students who want to begin the journey of providing a solution for an unmet business need in society, but require some guidance in how to get started towards their goals. Selected topics in this course include: building customer relationships; product development and supply chain management; pricing and credit decisions; promotional planning; global opportunities; and managing human resources, operations, business assets, and risk. This course will be taught entirely in English.

Introduction to Small Business in an English Speaking Culture (II) is the second half of a yearlong introduction to the essential concepts and skills that are needed to understand, grow, and manage a successful small business venture. For people who think independently and have a strong inner drive, building a small business represents the fulfillment of a dream to work for themselves while pursuing their career passages. This course is suitable for students who have no prior business training but are interested in getting a well-rounded introduction to the knowledge and skills that are needed to start a small business. It is also suitable for students who want to begin the journey of providing a solution for an unmet business need in society, but require some guidance in how to get started towards their goals. Selected topics in this course include: building customer relationships; product development and supply chain management; pricing and credit decisions; promotional planning; global opportunities; and managing human resources, operations, business assets, and risk. This course will be taught entirely in English.

參考書目 Reference Books

Small Business Management: Launching and Growing Entrepreneurial Ventures (18th edition), by Longenecker, Petty, Palich, and Hoy. Cengage Learning (2017).

Small Business Management: Launching and Growing Entrepreneurial Ventures (18th edition), by Longecker, Petty, Palich, and Hoy. Cengage Learning (2017).

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Midterm Examination
Midterm Examination
30
Final Examination
Final Examination
30
Class Assignments
Class Assignments
20
Attendance and Participation
Attendance and Participation
20

授課大綱 Course Plan

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相似課程 Related Courses

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 0175
  • 學分 Credit: 0-2
  • 上課時間 Course Time:
    Thursday/8,9[H122]
  • 授課教師 Teacher:
    James Gillespie
  • 修課班級 Class:
    外文系2
  • 選課備註 Memo:
    學生自行上網選課。
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 40 人

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