本課程期使學生學習創業相關理論並結合互動式個案教學、創業家實務演講與創業實務競賽，培養同學能辨識市場機會與新事業開創能力，熟悉創業過程、了解創業的基本知識及可能遭遇的困難與挑戰，進而激發學習者之創新與創業精神，開拓未來潛在新事業之動能。
課程特色: 1. 學習方式採課堂講授、創業家實務演講、互動式個案教學與分組創業實務專題等方式交叉進行。 2. 知識學習：掌握「創業管理研究與商業模式設計」重點議題之發展。 3.理論學習與實務演練並進：學習者將實際進行創業與商業模式設計與營運規劃。 4.跨領域團隊互動：透過跨領域專長之團隊組成，形塑兼具技術與經營能耐之成員互動交流與學習。This course allows students to learn the theory of creation related and combine interactive plan teaching, entrepreneurial practice lectures and entrepreneurial practice competitions, cultivate students' ability to identify market opportunities and new career creation, be familiar with the entrepreneurial process, understand the basic knowledge of the entrepreneur, and the difficulties and challenges that may be encountered, thereby inspiring the learners' innovation and entrepreneurial spirit, and opening up the potential new career capabilities in the future.
Course features: 1. Learning methods are carried out cross-disciplinary methods such as classroom lectures, entrepreneurial practice lectures, interactive plan teaching and sub-organized entrepreneurial practice topics. 2. Knowledge learning: Master the development of the key topics of "Industry Management Research and Business Model Design". 3. Theory learning and practice and advance: learners will actually design and operate business models. 4. Cross-domain team interaction: through cross-domain team formation, shaping members with both technical and functional abilities interact and communicate and learn.
本課程在研討創新管理對應於<產業創新議題>及<企業創新應用>之策略規劃作為，透過個案研討及企業案例的導入，探討<產品創新><製程創新><服務創新>與<管理創新>等多元範疇之規劃實施及評估控制，提供企業管理者應用創新管理之有效學習。
This course discusses the strategic planning of innovation management in
創新創業教戰手冊 (Steve: The Startup Owner's Manual, 1/e) 華泰書局
自製教材並參考以下書籍
1. Alexander Osterwalder and Yves Pigneur (2010) , 商業模式新生代 Business Model Generation Wiley
http://search.4shared.com/postDownload/M3NYUHFt/Business_Model_Generation_.html
2. C. R., & Wilmot, W. W. (2006). Innovation: the five disciplines for creating what customers want. NY: Crown Business.
3. Johnson, M. 2010. 白地策略 Seizing the White Space
4. John Mullins and Randy Komisar,Getting to Plan B: Breaking Through to a Better Business Model 2009 Harvard Business Press
5. Timmons, J.A.(2007), New venture creation: entrepreneurship for the 21st century, 7th ed., McGraw-Hill.
6. Technology Ventures textbook by Tom Byers, Dick Dorf, and Andrew Nelson (3rd edition, McGraw-Hill)
7. 創新的10個原點 Larry Keeley, Ryan Pikkel, Brian Quinn, Jelen Walters. 天下
8. Value proposition design 價值主張設計 天下
9. 哈佛商業評論文章
Innovative and Entrepreneurship War Manual (Steve: The Startup Owner's Manual, 1/e) Huatai Bookstore
Self-made textbooks and refer to the following books
1. Alexander Osterwalder and Yves Pigneur (2010) , Business Model Generation Wiley
http://search.4shared.com/postDownload/M3NYUHFt/Business_Model_Generation_.html
2. C. R., & Wilmot, W. W. (2006). Innovation: the five disciplines for creating what customers want. NY: Crown Business.
3. Johnson, M. 2010. Seizing the White Space
4. John Mullins and Randy Komisar,Getting to Plan B: Breaking Through to a Better Business Model 2009 Harvard Business Press
5. Timmons, J.A. (2007), New venture creation: entrepreneurship for the 21st century, 7th ed., McGraw-Hill.
6. Technology Ventures textbook by Tom Byers, Dick Dorf, and Andrew Nelson (3rd edition, McGraw-Hill)
7. 10 original points for innovation Larry Keeley, Ryan Pikkel, Brian Quinn, Jelen Walters. World
8. Value proposition design Value proposition design World
9. Harvard Business Review Articles
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與與互動課堂參與與互動 Class participation and interaction |
20 | |
| 平時(個案)作業平時(個案)作業 Normal (case) operation |
20 | |
| 期中報告期中報告 Midterm Report |
30 | |
| 期中報告期中報告 Midterm Report |
30 |
