5930 - 科技行銷 英授 Taught in English
Technology Marketing
教育目標 Course Target
This is a course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories, cases, and videos. The key concepts include traditional marketing management, B2B Marketing Management in high-tech industries.
This is a course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories, cases, and videos. The key concepts include traditional marketing management, B2B Marketing Management in high-tech industries.
參考書目 Reference Books
1. Mohr, J., S. Sengupta, and S. Slater (2010), Marketing of High-technology Products and Innovations, 3rd. eds.
1. Mohr, J., S. Sengupta, and S. Slater (2010), Marketing of High-technology Products and Innovations, 3rd. eds.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class Participation and Interaction Class Participation and Interaction |
30 | |
|
Mid-term Mid-term |
20 | |
|
Book Presentation Book Presentation |
30 | |
|
Final Presentation Final Presentation |
20 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5930
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/6,7,8[M612]
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授課教師 Teacher:唐運佳
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修課班級 Class:國貿碩1,2
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選課備註 Memo:英文授課，限本系10人選課，外系同學請至系辦公室人工加選。
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