This is a course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories, cases, and videos. The key concepts include traditional marketing management, B2B Marketing Management in high-tech industries.This is a course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories, cases, and videos. The key concepts include traditional marketing management, B2B Marketing Management in high-tech industries.
1. Mohr, J., S. Sengupta, and S. Slater (2010), Marketing of High-technology Products and Innovations, 3rd. eds.
1. Mohr, J., S. Sengupta, and S. Slater (2010), Marketing of High-technology Products and Innovations, 3rd. eds.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation and InteractionClass Participation and Interaction Class Participation and Interaction |
30 | |
| Mid-term Mid-term Mid-term |
20 | |
| Book PresentationBook Presentation Book Presentation |
30 | |
| Final PresentationFinal Presentation Final Presentation |
20 |
