1. 建立服務業管理的基本觀念與理論。
2. 瞭解服務業行銷、作業及人力資源管理的程序及相關技能。
3. 探討服務管理的趨勢與實務。

1. Establish basic concepts and theoretical discussions in service management.
2. Understand the procedures and relevant skills of service industry marketing, operation and human resource management.
3. Explore the trends and practices of service management.

教 科 書：(1) 中譯本，James A. Fitzsimmons and Mona J. Fitzsimmons (2005), Service Management, 7-th edition, McGraw-Hill International edition
(2) James A. Fitzsimmons and Mona J. Fitzsimmons (2015), Service Management, 7-th edition, McGraw-Hill International edition, 華泰圖書代理。
(3) Lovelock, C., Wirtz, J., & Keh, h. Ta. (2002). Service marketing in Asia: Managing people, technology, and strategy. Singapore: Prentice Hall. (華泰)
(4) 服務體驗工程

Teaching: (1) Chinese translation, James A. Fitzsimmons and Mona J. Fitzsimmons (2005), Service Management, 7-th edition, McGraw-Hill International edition
(2) James A. Fitzsimmons and Mona J. Fitzsimmons (2015), Service Management, 7-th edition, McGraw-Hill International edition, Huatai Book Agent.
(3) Lovelock, C., Wirtz, J., & Keh, h. Ta. (2002). Service marketing in Asia: Managing people, technology, and strategy. Singapore: Prentice Hall. (Huatai)
(4) Service experience project