本課程嚐試回答15個經營策略的基本問題。重點包括企業如何調適外在環境變化、強化組織能力、洞察顧客價值、確立差異化優勢等。This course tastes the basic questions of 15 business strategies. The focus includes how enterprises adapt to external environmental changes, strengthen organizational capabilities, insight into customer value, and establish differentiation advantages.
本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。基於台灣產業發展已經走過加工出口、代工時代，正進入多元而不確定的紀元，本課程重點在探討全球化趨勢下的企業經營策略課題，思考台灣企業間的競合關係與可能出路。
This course analyzes the theory of business strategies and world trends through the theme explanation and the latest representative texts. The biggest feature of this course is to integrate rich corporate cases with international viewpoints, combine innovative and social integration, master and look forward to the essence of business strategies. Based on the development of Taiwan's industry has gone through the era of processing, export and OEM, and is entering a diversified but uncertain amount. This course focuses on exploring the corporate business strategy course under the trend of globalization, and thinking about the competitive relationships and possible ways out between Taiwanese enterprises.
劉仁傑、陳國民，《世界工廠大移轉》，大寫出版，2014年
Liu Renjie and Chen Guomin, "The Great Transformation of World Factory", written and published, 2014
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 口頭報告口頭報告 Oral Report |
50 | |
| 期末考期末考 Final exam |
50 |
