本課程之目的，即在於運用觀光與行銷之理論，以探索政府相關部門之都市計劃策略與觀念是否與時俱進，而使都市之發展與管理，能與全球化的網路脈動結合。學生修習本課程，可學到都市計劃、觀光服務與管理學等三領域的知識，並藉由跨領域知識整合的訓練，也培養了靈活的創意思維，與創新的技巧。尤其運用教師所獨創的個人化腦力激盪術於行銷學領域；以及採用都市景觀美學領域中的心理視覺線原理於都市觀光與行銷策略之擬定，據此而與都市計劃之規劃與設計的相關知識，進行跨領域的知識整合，此對於學生之生涯規劃，例如各項相關都市計劃之公職考試，將有莫大的幫助。此外，對於服務、管理學與行銷學有興趣之同學，也可習得相關之知識、技巧與觀念，此同樣也對於其未來之投入職場或追求更高學位的實力之培養，將會有所助益。本課程之講授重點，是在整合都市計畫、都市觀光與都市行銷三大領域之知識，這是一種跨領域知識整合的教育內涵。換言之，在從事都市規劃時，整體都市之交通動線、道路規劃、建築空間…等等之都市設計，如能與都市之觀光與行銷理論作結合，即可建構一座能對都市消費者提供滿意服務與滿足其需求的深具活力又貼心的優質城市。The purpose of this course is to use the theory of tourism and marketing to explore whether urban planning strategies and concepts of relevant government departments are in line with time, so that urban development and management can be integrated with global network activities. Students can learn knowledge in three fields, including urban planning, visual services and management, and through training that integrates cross-domain knowledge, they also cultivate flexible creative ideas and innovative skills. In particular, using personalized brain-stimulating techniques created by teachers in the marketing field; and using the psychological vision principles in the urban landscape aesthetics field to determine urban tourism and marketing strategies, this will be of great help to students' career planning, such as public job tests for various related urban plans. In addition, those who are interested in service, management and marketing can also obtain relevant knowledge, skills and concepts, which will also be helpful for their future efforts to invest in the field or pursue higher-level realities. The focus of this course is to integrate knowledge in the three major areas of urban planning, urban tourism and urban marketing. This is an educational connotation that integrates cross-domain knowledge. In other words, when working on urban planning, urban designs such as traffic lines, road planning, building space, etc. in the entire city, if they can be combined with urban tourism and marketing, they can build a vibrant and thoughtful city that can provide satisfactory services to urban consumers and meet their needs.
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考成績期中考成績 Midterm exam results |
25 | 測驗學生對本課程的基礎瞭解程度 |
| 期末考成績期末考成績 Final exam results |
25 | 測驗學生對本課程的整體瞭解程度 |
| 平時成績平時成績 Regular achievements |
25 | 包含平時作業、出席狀況以及課堂表現等 |
| 專題報告專題報告 Special Report |
25 | 測驗學生對本課程的專業實力 |
