「科學行銷概論」課程宗旨為建立科學自然背景學生對於科學行銷的基本概念與知能，俾利未來從科學家或科學組織之角度，有效運用行銷策略，推動科學與科技之社會傳播。
課程目的在於教導自然科學背景學生行銷等原理、觀念、知識與實施技巧，瞭解行銷企劃在科學傳播領域扮演的角色，並學習行銷專案與設計之技巧，透過各國科學行銷成功案例之分析與探討，以及專案設計之實作，為未來進入進階
課程做準備。The purpose of the "Scientific Marketing Overview" course is to establish the basic concepts and knowledge of scientific marketing for students with natural backgrounds, so that Levitra will effectively use marketing strategies from the perspective of scientists or scientific organizations to promote social communication of science and technology.
The purpose of the course is to teach principles, concepts, knowledge and implementation techniques such as marketing students in the background of natural sciences, understand the role of marketing companies in the field of scientific communication, and learn marketing projects and design techniques. Through the analysis and exploration of successful scientific marketing cases in various countries, as well as project design practices, we will advance in the future.
Preparing courses.
通識課程不同於專業課程，實乃著重引導學生主動關懷、探索與實踐人類的終極價值與智慧；同時通識課程所提供的知識，不是專業課程的淺薄化，而是具有厚實感的基礎知識。本校根據創校傳統、校訓與辦學理念訂定通識教育定四大基本素養：求真素養、篤信素養、力行素養與宏通素養，以具體落實本校通識教育之理想。希望本校學生能發揮自主學習精神，在通識課程老師的引導下，逐漸培養其通識教育基本素養，並期待能終身學習。各種基本素養並訂有具體的學習成效指標，以做教學與學習成效之自我檢證的具體指標，分述如下：求真素養（自然領域）：1.學習自然科學的方法或哲學以探索物理與生命世界的微妙，2.發揮就事論事的精神，3.能參與科學議題相關的公共事務。篤信素養（人文領域）：1.學習人文精神以探索內在自我與領會人類文明的深層價值，2.發展自律精神，3.能運用理性進行道德推理。力行素養（社會領域）：1.運用社會科學的方法或哲學以激發學生的傾聽與溝通能力，2.承認與尊重多元差，3.實踐民主審議的精神。宏通素養（跨領域）：1.追求人類的整體價值，2.融通求真、篤信、力行等素養於個人生命之中。各領域的課程對於學習成效指標可以跨選，不必拘泥。
The general course is different from the professional course, and it focuses on guiding students to actively care, explore and understand the ultimate value and wisdom of human beings. At the same time, the knowledge provided by the general course is not the purity of the professional course, but the basic knowledge with a strong sense of reality. Our school has established four basic qualities for general education based on the concept of creating school traditions, school training and management: seeking truth, trustworthiness, striving for general education, and implementing the ideal of general education in our school in a specific way. I hope that students of this school can develop the spirit of independent learning, and under the guidance of general course teachers, they will gradually cultivate their basic qualities of general education, and look forward to finally learning. Various basic qualities are cultivated and have specific indicators for self-verification of teaching and learning results. They are divided into the following: Truth-seeking and nourishing (nature domain): 1. Learn the methods or philosophy of natural sciences to explore the subtleties of physics and the world of life, 2. Develop the spirit of doing things, 3. Be able to participate in public affairs related to scientific topics. Relief and nourishment (humanity field): 1. Learn the humanistic spirit to explore the deep value of inner self and leading human civilization, 2. Develop self-discipline spirit, 3. Be able to use rationality to conduct moral reasoning. Practice and cultivate (social field): 1. Use social science methods or philosophy to stimulate students' listening and communication skills, 2. Accept and respect for diversity and differences, 3. Realize the spirit of democratic review. Hongtong basic cultivation (cross-domain): 1. Pursuing the overall value of human beings, 2. Integrating truth-seeking, trustworthiness, and action in personal life. Courses in various fields can be selected across learning performance indicators without being restricted.
關尚仁（2011）。科學傳播政策建言書，台北：臺灣科普傳播事業催生計畫統籌與協調中心。
關尚仁（譯）（2010）。傳播科學：科學家的致勝寶典（原作者：G., Carrada）。臺北市：臺灣科普傳播事業催生計畫統籌與協調中心。(原著出版年：2006)
關尚仁、區曣中（2010）。科學傳播發展研究 (一) - 科學傳播源流(二版)，台北：行政院國家科學委員會。
關尚仁、楊麗玲（2011）。科學傳播發展研究(二)科學傳播在台灣(二版)，台北：行政院國家科學委員會。
關尚仁、楊麗玲、王怡琄、李固遠（2011）科學家的致勝寶典 傳播科學－在地篇。台北：行政院國家科學委員會。
Guan Shangren (2011). Scientific communication policy advice, Taipei: Taiwan’s popular science communication business spawns the planning and coordination center.
Guan Shangren (Reprint) (2010). Communication Science: A Scientist's Encouragement Chronicle (Original Author: G., Carrada). Taipei City: Taiwan's popular science communication business has spawned the planning and coordination center. (Original publication year: 2006)
Guan Shangren, Lun Ming (2010). Research on the Development of Scientific Communication (I) - Source of Scientific Communication (II Edition), Taipei: National Science Committee of the Executive Yuan.
Guan Shangren, Yang Liling (2011). Research on the Development of Science Communication (II) Science Communication in Taiwan (II Edition), Taipei: Executive Yuan National Science Committee.
Guan Shangren, Yang Liling, Wang Yiqing, Li Guyun (2011) The Scientist's Destination Clause Communication Science - Local Chapter. Taipei: Executive Yuan National Science Committee.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂筆記課堂筆記 Classroom notes |
40 | |
| 作業評量作業評量 Operational evaluation |
60 |
