1. 探討觀光行銷學相關主題；
2. 探討如何蒐集與分析公部門的重要觀光統計數據，用以了解台灣過去、現在、並推估未來觀光市場之發展趨勢；
3. 探討如何進行景觀規劃設計中之「旅遊市場特性分析與預測」、「遊憩活動與設施容量推估」、「計畫效益分析」等工作；
4. 探討旅遊行程規劃相關主題。1. Explore the topics related to visual marketing;
2. Explore how to collect and analyze important visual statistics data from the public department to understand Taiwan’s past, present, and estimate the development trends of the future visual market;
3. Explore how to carry out "Travel Market Characteristic Analysis and Prediction", "Space and Recreation Activities and Facilities Capacity Estimation", "Planning Benefit Analysis" and other work in landscape planning design;
4. Explore the topics related to the travel itinerary planning.
本課程乃景觀系大學部社會組系列課程之一。本課程分為四大面向，首先，讓學生了解一般市場的基本經濟運作，並可舉一反三應用到各行各業。第二，聚焦到景觀系學生畢業後最常接觸到的產業—休閒遊憩產業，探討台灣觀光旅遊市場的規模、旅遊趨勢、遊客特性、旅遊特性與旅遊消費特性。第三，探討大四景觀規劃時會用到的一些和經濟有關的評估方法或技術。最後，探討現在與未來時代的經濟趨勢－美力經濟。
This course is one of the social organization series of the University of the Jingxi Department. This course is divided into four major aspects. First, it allows students to understand the basic economic operations of the general market, and can apply them to all walks of life. Second, focus on the industry that students in the landscape department most often come into contact with after graduating from the industry - leisure and leisure industry, and explore the scale, travel trends, tourist characteristics, travel characteristics and travel consumption characteristics of Taiwan's tourist market. Third, explore some economic-related evaluation methods or techniques that will be used when planning for senior high school landscapes. Finally, explore the economic trends of the present and future eras - Meili economy.
1. [教科書，必買] 曹勝雄，(2001)，觀光行銷學(Tourism Marketing)，台北：揚智(初版十刷)。
2. [建議擁有] 鍾任榮，(2011)，旅遊行程規劃：實務應用導向，新北：前程文化。
3. [非常值得擁有] 夏業良、魯煒譯（Pine, B. J., & Gilmore, J. H.原著），(2013)，體驗經濟時代，台北：經濟新潮社(10週年修訂版)。
4. [一定要踩熟] 交通部觀光局網站資料(http://admin.taiwan.net.tw/public/public.aspx?n)。
1. [Teacher and Science Book, Must Buy] Cao Xiexiong, (2001), Tourism Marketing, Taipei: Yangzhi (first edition ten brushes).
2. [Suggested to own] Long Ren Rong, (2011), Travel itinerary planning: practical application direction, New Taipei: Future Culture.
3. [Very worthy of ownership] Xia Shiliang and Lu Yang (original work by Pine, B. J., & Gilmore, J. H.), (2013), Experience the Economic Times, Taipei: Economic New Trend Society (revised in the 10th Anniversary).
4. [Be sure to be familiar with it] Website information of the Ministry of Transportation Tourism Bureau (http://admin.taiwan.net.tw/public/public.aspx?n).
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考試期中考試 Midterm exam |
45 | |
| 期末考試期末考試 Final exam |
45 | |
| 平時成績平時成績 Regular achievements |
10 |
