1. 讓同學深入了解電子商務之意義與內涵。
2. 由實務案例討論出電子商務的深層概念。
3. 透過專題報告的撰寫與製作，讓同學熟習電子商務策略規劃。
4. 結合電子商務證照題庫，以利同學取得相關電子商務證照。

1. Let students have a deep understanding of the meaning and connotation of e-commerce.
2. Discuss the deep-level concept of e-commerce from practical cases.
3. Through writing and producing topic reports, students can familiarize themselves with e-commerce strategy planning.
4. Combine the e-commerce certificate database to facilitate students to obtain relevant e-commerce certificates.

產業與學界對於電子商務的重視，從最直接的資訊管理相關科系所紛紛規劃與電子商務相關的課程，以接應此領域之相關人才需求大增。除此之外，其他非資訊管理相關的科系亦開始在課程設計中出現所謂「電子商務」課程。本課程將結合餐旅類電子商務之概念性的規劃架構，作為學生為因應電子商務發展，與對電子商務知識的方向上重要的參考。

The industry and academic community's emphasis on e-commerce has been greatly increased from the most direct information management-related departments to plan courses related to e-commerce to meet the needs of relevant talents in this field. In addition, other departments related to information management have also begun to appear in the so-called "e-commerce" courses in the course design. This course will combine the conceptual planning structure of e-commerce in catering and tourism, as an important reference for students in response to the development of e-commerce and the direction of e-commerce knowledge.

電子商務-應用與科技發展
　　　　　欒斌、陳苡任 編著 / 出版社：滄海圖書

E-commerce-Appliance and Technology Development
　　　　　　　　Editor by Lu Bin and Chen Yiren / Publisher: Lu Bin Hai Book