1.Define in writing franchising
2.To understand the criteria for selecting a franchise
3.To explain the steps used to develop and implement and management system
4.To analysis franchise opportunity
1.Define in writing franchising
2.To understand the criteria for selecting a franchise
3.To explain the steps used to develop and implement and management system
4.To analysis franchise opportunity
1.餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2.餐旅管理個案實務與理論 (2013) 孫路弘
3.餐飲連鎖經營 ( 2007) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
4.連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
1.Food and beverage chain management (2012) Zhou Shengfang, Huali Book
2. Casual and tourism management case practice and theoretical discussion (2013) Sun Luhong
3. Catering and drinking business (2007) by Mahmood A. Khan, Zhang Jinglin Lu, Yang Zhi Cultural Affairs (Shares) Company
4. Link Enterprise Management (2006) Qiu Ruizhi, Huali Books Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation and AttendanceClass Participation and Attendance Class Participation and Attendance |
20 | The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. |
| Mid Term Mid Term Mid Term |
20 | Multiple Choice |
| Group Presentation and Report IGroup Presentation and Report I Group Presentation and Report I |
10 | Story of new establish company and logo design |
| Group Presentation and Report IIGroup Presentation and Report II Group Presentation and Report II |
40 | Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. |
| Pop exams/Homework AssignmentPop exams/Homework Assignment Pop exams/Homework Assignment |
10 | Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. |
