本課程是個體經濟學的入門，以循序漸進的介紹方式，將繁雜的理論與運算過程，以簡明的分析架構呈現，並輔以應用實例，
讓學生在學習抽象的概念之餘，能適度的觀察與理解現實情境中常見的社會現象與商業行為。
課程內涵 (Course Contents)
本課程對於經濟理論與基本觀念的介紹條理分明，前後的聯繫非常嚴謹，是初次進入個體經濟學領域者不可欠缺的重要課程。
This course is an entry into individual economics. In a sequential introduction method, it presents complex theoretical and computing processes with a simple analysis structure, and uses practical examples.
Let students learn the balance of abstract concepts and be able to properly observe and understand common social phenomena and business behaviors in real situations.
Course Contents
This course has a clear introduction to economic theory and basic concepts, and the connection between the previous and later is very serious. It is an important course that is indispensable for those who enter the field of individual economics for the first time.
經濟學旨在探討人們在有限的資源下如何做選擇？以及人們所選擇的活動，會造成什麼樣的結果？由於人們受到利己心的驅使，在資源（預算限制）及制度（法律規範）等限制條件下，會做理性選擇，以爭取最大私利，故個體經濟學亦可視為研究人類選擇行為的學問。長久以來，經由理論及實證研究的發展，經濟學已建構出一系列的模型，可用來解釋或預測經濟活動的結果。本課程旨在分析個別決策者（消費者、廠商）的選擇行為，及由此所導致的市場價格及資源配置狀況，以期對經濟活動（或行為）有更佳的瞭解。本課程屬於進階課程，著重在細膩分析，有較多模型或圖形的討論。課程內容包括：消費者選擇理論與應用、不確定狀況下之選擇、生產與成本、競爭性市場、不完全競爭市場、獨占力下的定價行為、基本賽局理論、要素市場理論、一般均衡理論、訊息不對稱及市場失靈等。
Economics aims to explore how people choose under limited resources? And what results will the activities chosen by people lead to? Since people are driven by selfishness, they will make rational choices under restrictions such as resources (budget restrictions) and systems (legal regulations) to compete for the greatest self-interest. Therefore, individual economics can also be regarded as a learning question for studying human choice behavior. Over the years, through the development of theoretical and practical research, economics has constructed a series of models that can be used to explain or predict the results of economic activities. This course aims to analyze the selection behavior of individual decision makers (consumers, manufacturers) and the resulting market prices and resource allocation conditions in order to have a better understanding of economic activities (or behavior). This course belongs to advanced courses, focusing on detailed analysis, and discussing more models or graphics. The course includes: consumer selection theory and application, selection under uncertainty, production and cost, competitive market, incomplete competition market, pricing behavior under independent occupation, basic competition theory, factor market theory, general balance theory, non-recognition of information, and market failure, etc.
Theory and Application of Intermediate Microeconomics, 12e ,Nicholson&Synder(2016)
Theory and Application of Intermediate Microeconomics, 12e ,Nicholson & Synder (2016)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中與期末各50% 期中與期末各50% 50% each in the mid-term and end-term |
100 |
