網路是全世界最大的市場，但大多數同學並無網路店舖經營的實務經驗，以及網路行銷整合應用的管道。在社群網路革命興起後，各式各樣的網路開店創業模式與網路行銷技巧包羅萬象。本課程從「個案」、「理論」、與「實務」多元面向，逐步解說網路行銷秘訣，講授如何利用電子商務的特性，在網路進行交易，並瞭解各種網路行銷方法及剖析其優劣，使同學了解在數位時代下網路或手機等新媒體的影響力。
1.數位經濟時代：電子商務vs傳統通路、何謂雲端網路、雲端網路的商機、消費模式的改變、電子商務的優缺點、行動商務的新趨勢（App行銷術）、Big Data(海量資料)、物聯網（智慧地球）、3D列印、虛擬實境（VR）、Fintech、群眾募資、群眾外包、AI人工智慧及自動化、工業4.0.....
2.網路行銷綜覽：網路行銷觀念、工具、經營及案例，說明「互動」、「包裝」、「曝光度」、與「忠誠度」之重點。
3.官方網站類型與特色分析：網站類型、網頁內容、網站建置流程、網站設計類型、網站建置成本與效益、如何有效增加網站流量與點擊率？
4.網拍技巧大解密：網路創業自我檢測、網路開店企劃、開店設備選購指南、商品文案包裝與攝影技巧、物流金流及客戶管理、網拍平台介紹與比較、網拍成功案例分析
5.Facebook行銷術：FB行銷工具大揭秘！經營FB帳號、粉絲團、與社團的差異性分析、如何讓按「讚」人數就像長尾效應，持續不斷增加？ 如何使用FB替網站或部落格，作病毒式大量曝光？
6.聯盟網站行銷：Yahoo超級商城及購物中心、Pchome購物中心、淘寶網、Momo網路商店、東森購物網、以及各大團購網站、以及國外新型態的網購商城介紹
7.部落格與影音網站行銷： 各大部落格介紹、部落格功能說明 、部落格基本申請 、部落格功能實務操作、 用影片在部落格展現你的商品、微電影行銷術、如何提升部落格點閱率
8.E-Mail行銷術： 如何編輯E-Mail文宣 、如何避免成為垃圾信、 如何發送行銷廣告信、 如何避免反效果、 EDM的效益分析The Internet is the largest market in the world, but most students do not have the practical experience of online store management and the pipeline of integrated online marketing applications. After the social network revolution began, various online store opening models and online marketing skills have been a symbol of the phenomenon. This course gradually explains the secrets of online marketing from a diverse perspective of "case", "theory", and "reality", and teaches how to use the characteristics of e-commerce to trade online, and understand various online marketing methods and analyze their advantages and disadvantages, so that students can understand the influence of new media such as the Internet or mobile phone in the digital era.
1. Digital economic era: e-commerce vs traditional channels, cloud network, cloud network business, changes in consumption mode, advantages and disadvantages of e-commerce, new trends of mobile business (App marketing), Big Data (massive data), material network (smart earth), 3D printing, virtual reality (VR), Fintech, group fundraising, group outsourcing, AI artificial intelligence and automation, industry 4.0...
2. Online marketing browsing: Online marketing concepts, tools, business and cases, explaining the key points of "interaction", "packaging", "exposure", and "loyalty".
3. Analysis of official website types and characteristics: website type, page content, website construction process, website design type, website construction cost and benefits, how to effectively increase website traffic and click rate?
4. Decryption of online photography skills: self-testing of online business, online store opening plans, store equipment selection and purchase guide, product copy packaging and photography skills, logistics gold flow and customer management, online photography platform introduction and comparison, and online photography success case analysis
5. Facebook marketing technology: The secret of FB marketing tools! How to analyze the differences between FB accounts, fans, and social groups? How to make the number of people "like" like a long-tail effect, and continue to increase? How to use FB to replace a website or blog to expose a large amount of viral exposure?
6. Alliance website marketing: Yahoo Super Mall and Shopping Center, Pchome Shopping Center, Taobao, Momo Network, Dongsen Shopping Network, major group shopping websites, and new foreign shopping mall introduction
7. Blog and video website marketing: major blog introductions, blog function descriptions, basic blog application, blog function implementation operations, videos to display your products on the blog, micro movie marketing, how to improve blog click rate
8. E-Mail marketing: How to edit E-Mail publicity, how to avoid becoming spam, how to send marketing advertising letters, how to avoid counterproductive effects, and EDM benefits analysis
生活科技應用網路概論
網路免費資源行銷術
Overview of the Internet of Life Technology Application
Free Internet Resource Marketing
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂作業課堂作業 Classroom Works |
25 | |
| 學期報告學期報告 Study period report |
50 | |
| 課堂討論課堂討論 Class discussion |
25 |
