- 時代因素，以實務的角度切入，探討當今重要產業議題
- 兼顧流程觀點，了解組織因應方式，並認識常見的管理實務與操作
- 了解議題相關的重要學者與觀點，並試著結合理論與生活，融入並應用於日常見聞之中
- 介紹當代熱門議題，如：社會企業，藉由個案教學及議題討論，培養多元觀點

- Factors of the times, discussing today’s important industry issues from a practical perspective
- Take into account the process perspective, understand how organizations respond, and recognize common management practices and operations
- Understand the important scholars and opinions related to the topic, and try to combine theory and life, integrate and apply it to daily news
- Introduce contemporary hot topics, such as social enterprises, and cultivate diverse perspectives through case teaching and topic discussions

公元2000年，美國就業人口中80％從事服務業，服務業總產值佔美國GNP佔80％；2008年數據顯示，台灣就業人口中有60％以上是從事服務業。種種數據顯示，台灣與各先進國家已進入了「服務經濟」（Service Economy）時代。因此，服務業管理 (Service Industry Management)近年來深受國內外企業界重視。本課程(服務業管理)重點包括(1)服務業與製造業差異探討 (2) 服務業特色探討與設計 (3)服務作業系统與管理 (4)服務業品質與績效管理及 (5) 服務業實務個案探討：如醫院管理個案等。本課程透過系統設計，使服務業生產力與績效得到發展，並以達成企業組織目標為目的。本課程以國外及台灣產業界個案為例，並探討服務作業及中小企業管理等相關之管理實務。

In 2000, 80% of the employed population in the United States was engaged in the service industry, and the total output value of the service industry accounted for 80% of the U.S. GNP; data in 2008 showed that more than 60% of Taiwan's employed population was engaged in the service industry. Various data show that Taiwan and other advanced countries have entered the era of "Service Economy". Therefore, Service Industry Management has received much attention from domestic and foreign business circles in recent years. The key points of this course (Service Industry Management) include (1) Discussion on the differences between the service industry and manufacturing industry (2) Discussion and design of service industry characteristics (3) Service operation system and management (4) Service industry quality and performance management and (5) Discussion of practical cases in the service industry: such as hospital management cases, etc. This course develops the productivity and performance of the service industry through system design, with the purpose of achieving corporate organizational goals. This course uses cases from foreign and Taiwanese industries as examples and explores related management practices such as service operations and small and medium-sized enterprise management.

陳澤義 (2015)，服務管理，華泰文化。
B. Joseph Pine II，James H. Gilmore (2003)，體驗經濟時代，經濟新潮社。

Chen Zeyi (2015), Service Management, Huatai Culture.
B. Joseph Pine II, James H. Gilmore (2003), Experience Economy Era, Economic New Trend Society.