在行動手持裝置以史上最快的速度普及化的潮流下，行動應用在短短數年間大幅改寫了現代人每日的生活型態，在商業環境、消費型態、娛樂方式等快速變遷的浪潮下，也為全球各地的青年開啟了創新、創業的廣闊天空。自矽谷、倫敦、特拉維夫、柏林、中關村，全球各國莫不砸下重金打造創新創業生態圈，以期在下個世代掌握創新競爭力的龍頭，主導世界的發展走向，其中最重要的關鍵，即為培養關心社會、大膽創新、勇於創業的年輕世代。
本課程的目標乃是藉由概念、方法、經驗傳承、個案研討以及創新創業的模擬練習與討論中，幫助學生們了解在產業中的成功關鍵，並鼓勵學生實際動手創新，在實戰中體會創業家應具備的精神，養成創業家的視野，以期成為未來新一代的創業實踐者。
課程的主角是每一位修課的同學！
由每位同學的參與、每個小組團隊的研究與分享，帶領課程中所有同學及講師們一齊開拓視野，更重要的是，創新、激盪出新的火花，為每個人後續的學習與生涯，打開一扇新的門窗。在課程中，講師的角色是引導人、顧問，甚至，是被教導的學生！
同學就像初創公司的創辦人們，講師可以給予你引導、顧問的協助，卻不能為你的公司下決策。而在同學們創造的過程中，同學們往往會從彼此的創意活力中學到最多！因此，這個學期的成果會多精彩？會多令人值得回味？就視所有同學們的參與及付出。
Under the trend of mobile handheld devices becoming popularized at the fastest speed in history, mobile applications have greatly modified the daily lifestyle of modern people in just a few years. Under the wave of rapid changes in business environment, consumption style, entertainment methods, etc., it has also opened up the sky of innovation and innovation for young people around the world. From Silicon Valley, London, Travev, Berlin, and Zhongguancun, all countries around the world have spent a lot of money to build an innovative and entrepreneurial circle, hoping to master the innovation competition in the next generation and lead the development direction of the world. The most important key is to cultivate the younger generations who care about society, innovate and be brave in creating industries.
The goal of this course is to help students understand the key to success in the industry through concepts, methods, experience inheritance, case discussion and simulation practice of innovative and innovative industry, and encourage students to innovate and innovate, they will have the spirit of establishing manufacturers in the war and develop the vision of entrepreneurs in order to become a new generation of entrepreneurs in the future.
The protagonist of the course is every student who takes the course!
The participation of each student and the research and sharing of each team will lead all students and lecturers in the course to expand their vision. More importantly, innovation and spark new sparks are created, and a new window will be opened for each person's continuous learning and career. In the course, the role of a lecturer is to guide people, consult, and even be taught students!
Students are like founders of new companies. Teaching teachers can provide you with guidance and consulting, but they cannot make decisions for your company. And in the process of creating by classmates, classmates often learn the most from each other's creative vitality! So, how exciting will this academic achievement be? How memorable would it be? Just regard all students' participation and contribution.
獲利世代：自己動手，畫出你的商業模式 Business Model Generation, 亞歷山大．奧斯瓦爾德 (Osterwalder Alexander)
參考書: 精實創業：用小實驗玩出大事業 The Lean Startup， 艾瑞克．萊斯 Eric Ries，行人出版社
Profit generation: Take your own hands and draw your business model Business Model Generation, Asia Shandong University. Osterwalder Alexander
Reference: Exquisite creation: Use small experiments to create big things The Lean Startup, Eric. Eric Ries, Pedestrian Press
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 個人課程參與貢獻（出席、發言）個人課程參與貢獻（出席、發言） Personal course participation and contribution (attendance, speech) |
30 | |
| 團體成績（簡報、企劃書、競賽）團體成績（簡報、企劃書、競賽） Group achievements (simplified, planner, competition) |
50 | 競賽入圍或得獎另有加分！ |
| 個人作業成績（簡報、每週心得）個人作業成績（簡報、每週心得） Personal work achievements (simplified, weekly experience) |
20 |
