0167 - 微型創業英文入門(一) 英授 Taught in English

Introduction to Small Business in an English Speaking

教育目標 Course Target

Upon completion of this course, students will be able to:
1. Describe how entrepreneurial thinking guides small business growth from concept to realization;
2. Develop a comprehensive business plan that can be used to successfully guide the pursuit of their own business dream; and
3. Understand and interpret the basic financial statements that provide important information about the overall health and performance of a business.

Upon completion of this course, students will be able to:
1. Describe how entrepreneurial thinking guides small business growth from concept to realization;
2. Develop a comprehensive business plan that can be used to successfully guide the pursuit of their own business dream; and
3. Understand and interpret the basic financial statements that provide important information about the overall health and performance of a business.

課程概述 Course Description

Introduction to Small Business (1) is the first half of a yearlong introduction to the essential concepts and skills that are needed to understand, grow, and manage a successful small business venture. For people who think independently and have a strong inner drive, building a small business represents the fulfillment of a dream to work for themselves while pursuing their career passions. Introduction to Small Business (1) is suitable for students who have no prior business training but are interested in getting a well-rounded introduction to the knowledge and skills that are needed to start a small business. It is also suitable for students who want to begin the journey of providing a solution for an unmet business need in society and require some guidance in how to get started towards their goals. Selected topics in this course include: the small business lifestyle; ethics and social responsibility; starting a new small business versus joining an existing business through a franchise or buyout; family businesses; business plans, marketing plans, and location plans; organizational structures; understanding financial statements; sources of funding; and forecasting the financial requirements. This course will be taught entirely in English.

Introduction to Small Business (1) is the first half of a yearlong introduction to the essential concepts and skills that are needed to understand, grow, and manage a successful small business venture. For people who think independently and have a strong inner drive, building a small business represents the fulfillment of a dream to work for themselves while pursuing their career passages. Introduction to Small Business (1) is suitable for Students who have no prior business training but are interested in getting a well-rounded introduction to the knowledge and skills that are needed to start a small business. It is also suitable for students who want to begin the journey of providing a solution for an unmet business need in society and require some guidance in how to get started towards their goals. Selected topics in this course include: the small business lifestyle; ethics and social responsibility; starting a new small business versus joining an existing business through a franchise or buy; family businesses; business plans, marketing plans, and location plans; organizational structures; understanding financial statements; sources of foundation; and forecasting the financial requirements. This course will be taught entirely in English.

參考書目 Reference Books

Small Business Management: Launching and Growing Entrepreneurial Ventures (18th edition), by Longenecker, J.G., Petty, J.W., Palich, L.E., and Hoy, F. Cengage Learning (2017).

Small Business Management: Launching and Growing Entrepreneurial Ventures (18th edition), by Longecker, J.G., Petty, J.W., Palich, L.E., and Hoy, F. Cengage Learning (2017).

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Midterm and Final Exams
Midterm and Final Exams
50 2 x 25% each
Class Assignments
Class Assignments
30
Attendance and participation
Attendance and participation
20 coming to class and being engaged

授課大綱 Course Plan

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相似課程 Related Courses

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 0167
  • 學分 Credit: 2-0
  • 上課時間 Course Time:
    Thursday/8,9[LAN009]
  • 授課教師 Teacher:
    James Gillespie
  • 修課班級 Class:
    外文系2
  • 選課備註 Memo:
    大二學生優先選課
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 51 人

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