6127 - 經營管理問題與決策專題 英授 Taught in English
Special Topic of Business Problem-Solving and
教育目標 Course Target
■ 課程目標 (Course Objectives)
1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.以問題導向學習的方法，指導學弟妹共同完成期末指定之專題
■Course Objectives
1. Learn the theories and procedures of corporate business strategies
2. Understand the impact of the industrial environment on corporate business strategies
3. Understand various strategic concepts through case analysis and apply them in practice
4. Use problem-oriented learning method to guide students to complete the final designated topic together.
參考書目 Reference Books
本課程以個案教學為主，課堂中將發放10個國內本土企業之個案，並搭配參考教材的講授。
（可能討論的個案包含85度C、王品、春水堂、薰衣草森林、勝華、拓凱、喬山、聚陽、廣運機械等）
參考教材以于卓民、李吉仁編著之策略管理精論(2012)為主，並搭配一些較具前瞻性的管理論文或文獻。
This course is mainly based on case teaching. 10 cases of domestic domestic enterprises will be distributed in the classroom, and will be taught with reference materials.
(The cases that may be discussed include 85 Degree C, Wangpin, Chunshuitang, Lavender Forest, Shenghua, Tuokai, Qiaoshan, Juyang, Guangyun Machinery, etc.)
The reference textbook is mainly The Essence of Strategic Management (2012) edited by Yu Zhuomin and Li Jiren, and is paired with some more forward-looking management papers or literature.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期末考 final exam |
20 | |
|
個案預習報告與課堂表現 Case preview report and classroom performance |
40 | |
|
管理新知與期中讀書心得 New knowledge on management and midterm reading experience |
20 | |
|
大組期末報告 Group final report |
20 |
授課大綱 Course Plan
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Click the link below to view the detailed course plan
相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6127
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/7,8,9[M364]
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授課教師 Teacher:許書銘/洪明洲
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修課班級 Class:高階經管班2
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選課備註 Memo:碩2 CEO組必修；限碩專班
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