■ 課程目標 (Course Objectives)
1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.以問題導向學習的方法，指導學弟妹共同完成期末指定之專題■ Course Objectives
1. Learn theories and procedures of corporate business management strategies
2. Understand the impact of industry environment on corporate business strategies
3. Through case analysis, we can understand various strategic concepts in depth and apply them to practice
4. A method of problem-oriented learning guides students and sisters to complete the final designation topics together
本課程以個案教學為主，課堂中將發放10個國內本土企業之個案，並搭配參考教材的講授。
（可能討論的個案包含85度C、王品、春水堂、薰衣草森林、勝華、拓凱、喬山、聚陽、廣運機械等）
參考教材以于卓民、李吉仁編著之策略管理精論(2012)為主，並搭配一些較具前瞻性的管理論文或文獻。
This course focuses on teaching a case. 10 cases of domestic and local enterprises will be distributed in the classroom, and will be taught with reference to the textbooks.
(The case that may be discussed includes 85 degrees C, Wangpin, Chunshuitang, Lavender Forest, Shenghua, Tuokai, Joshan, Juyang, Guanghua Machinery, etc.)
The reference textbooks are mainly based on the Strategic Management Essay (2012) written by Yu Zhuomin and Li Jiren, and are accompanied by some forward-looking management articles or articles.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末考期末考 Final exam |
20 | |
| 個案預習報告與課堂表現個案預習報告與課堂表現 Case Pre-Report and Classroom Performance |
40 | |
| 管理新知與期中讀書心得管理新知與期中讀書心得 Management of new knowledge and midterm reading experience |
20 | |
| 大組期末報告大組期末報告 Final report of the group |
20 |
