5933 - 多樣性行銷專題 英授 Taught in English
Seminar on Diversity Marketing
教育目標 Course Target
Current research in the marketing management area should focus on "customer". The diversity marketing "tools" can help marketing practitioners to make good marketing performance and build differentiated products and services that fulfill the needs of customers, and actually, this is essentially the core of marketing. Seminar participants will work together in small groups.
Current research in the marketing management area should focus on "customer". The diversity marketing "tools" can help marketing practitioners to make good marketing performance and build differentiated products and services that fulfill the needs of customers, and actually, this is essentially the core of marketing. Seminar participants will work together in small groups.
參考書目 Reference Books
MKTG - What's inside: A student-tested, faculty-approved approach to learning marketing (Lamb/Hair/McDaniel)
MKTG - What's inside: A student-tested, faculty-approved approach to learning marketing (Lamb/Hair/McDaniel)
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Weekly class attendance and classroom behavior Weekly class attendance and classroom behavior |
10 | |
|
Written reports Written reports |
80 | |
|
Bio Bio |
10 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5933
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/2,3,4[M612]
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授課教師 Teacher:黃宥婷
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修課班級 Class:國貿碩1,2
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選課備註 Memo:英語授課。大四同學可經授課老師同意選讀。限本系10人選課，外系同學請至系辦公室人工加選。
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