Many engineers and scientists are directly involved in the creation of new technologies and products. They are competing for funding their ideas and they will only succeed if they are able to relate their technical ideas to the business perspective and to communicate their ideas to senior managers, investors or bankers.
This course focuses on the process to identify, evaluate and present business opportunities and to develop a complete business plan. Students will develop an understanding of innovation and entrepreneurship. They will learn how to plan, start and grow a business opportunity. The academic purpose is to offer a logical and systematic approach for understanding the entrepreneurial process. Case studies and real life experiences will be intertwined with the current research in entrepreneurship and innovation management.
In this course students will present their own business ideas that will be systematically evaluated, discussed and improved in group interactive discussions. To understand the challenges of start-up processes students will directly interview entrepreneurs. In teams students will create a complete business plan of their business idea. Many engineers and scientists are directly involved in the creation of new technologies and products. They are competing for foundationing their ideas and they will only succeed if they are able to relate their technical ideas to the business perspective and to communicate their ideas to senior managers, investors or banks.
This course focuses on the process to identify, evaluate and present business opportunities and to develop a complete business plan. Students will develop an understanding of innovation and entrepreneurship. They will learn how to plan, start and grow a business opportunity. The academic purpose is to offer a logical and systematic approach for understanding the entrepreneurial process. Case studies and real life experiences will be intertwined with the current research in entrepreneurship and innovation management.
In this course students will present their own business ideas that will be systematically evaluated, discussed and improved in group interactive discussions. To understand the challenges of start-up processes students will directly interview entrepreneurs. In teams students will create a complete business plan of their business idea.
William D. Bygrave, ed. The Portable MBA in Entrepreneurship, 4th Edition. (New York: John Wiley & Sons, 2009).
William D. Bygrave and Dan D’Heilly, eds. The Portable MBA in Entrepreneurship Case Studies, 2nd Edition. (New York: John Wiley & Sons, 1997).
All other materials used in this course are provided on WebCT.
William D. Bygrave, ed. The Portable MBA in Entrepreneurship, 4th Edition. (New York: John Wiley & Sons, 2009).
William D. Bygrave and Dan D’Heilly, eds. The Portable MBA in Entrepreneurship Case Studies, 2nd Edition. (New York: John Wiley & Sons, 1997).
All other materials used in this course are provided on WebCT.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class ParticipationClass Participation Class Participation |
15 | |
| Elevator PitchElevator Pitch Elevator Pitch |
10 | |
| Five Venture Business Ideas Five Venture Business Ideas Five Venture Business Ideas |
15 | |
| Real Life Venture Analysis Real Life Venture Analysis Real Life Venture Analysis |
15 | |
| ExamExam Exam |
45 |
