採「英語授課」之課程內容須以全程英語教學方式授課，其方式包括教材採用英語書籍，授課、研討及作業皆採用英語方式為之。The course content of the "English Teaching" must be taught in the full English teaching method, including the teaching materials using English books, and the teaching, seminars and work are all in the English method.
Global Marketing by Warren J. Keegan and Mark Green. 7/E ISBN-10: 0132719150 • ISBN-13: 9780132719155. Prentice Hall
Global Marketing by Warren J. Keegan and Mark Green. 7/E ISBN-10: 0132719150 • ISBN-13: 9780132719155. Prentice Hall
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Mid-term testMid-term test Mid-term test |
20 | |
| Final ExamFinal Exam Final Exam |
30 | |
| Final ExamFinal Exam Final Exam |
35 | |
| Marketing ResearchMarketing Research Marketing Research |
15 |
