■ 課程目標 (Course Objectives)
旨在培養學生商務網站基礎設計與經營管理能力，主要有兩大目標。目標一乃透過w3schools的線上教材，介紹網頁元件基礎語法，讓學生能從零開始架設網站，在學生熟悉網頁中各元件與功能後，搭配相關虛擬主機與雲端服務，設計出一基礎版之商務網站並進行線上發佈。目標二乃聚焦於商務網站之經營層面，透過資訊流、金流與物流及網站相關營運數據分析之教學與討論，讓學生能夠了解網站經營的實際狀況，以達整合理論與實務之目的。
■ 課程內涵 (Course Contents)
本課程旨在培養學生商務網站基礎設計與經營管理能力，課程內容主要包括學生商務網站設計架構、工具、語法、資料庫管理、雲端服務應用，以及經營管理層面之資訊流、金流、物流、與網站數據分析層面之教學與練習。課程規劃亦要求學生分組並實作出屬於自己的基礎商務網站，實際上線後，進一步將所蒐集之網站數據資料進行分析，得以修正並作經營調整。■ Course Objectives
It aims to cultivate students' basic design and management capabilities in business websites, and has two main goals. Target Ichino uses w3schools' online textbook to introduce the basic syntax of web components, allowing students to set up websites from scratch. After students are familiar with the components and functions in the web, they can design a basic version of the business website and publish it online with relevant virtual hosts and cloud services. The second goal is to focus on the business website's operating level, through teaching and discussion on information flow, gold flow, logistics and website-related operation data analysis, so that students can understand the actual situation of website operation, so as to achieve the purpose of integrating rational discussion and practice.
■ Course Contents
This course aims to cultivate students' business website basic design and management capabilities. The course content mainly includes students' business website design structure, tools, syntax, database management, cloud service application, as well as teaching and practice of information flow, money flow, logistics, and website data analysis layer on the business management layer. The course planning also requires students to sub-group and actually make their own basic business websites. After being online, they will further analyze the collected website data, and be corrected and adjusted through business.
■ 主要參考書籍/資料 (Textbooks and References) (教科書遵守智慧財產權觀念不得非法影印)
書名︰ http://www.w3schools.com/html/html_blocks.asp.
作者︰w3schools
出版社︰w3schools
年份︰2016
書名︰Digital Business and E-Commerce Management (6 ed.)
作者︰Dave Chaffey
出版社︰Pearson
年份︰2014
書名︰ Dreamwaver CS6 網頁設計應用集
作者︰吳燦銘，鄭苑鳳
出版社︰博碩文化
年份︰2012
■ Main reference books/data (Textbooks and References) (Textbooks and References are not illegally photocopying)
Book name: http://www.w3schools.com/html/html_blocks.asp.
Author: w3schools
Publisher: w3schools
Year: 2016
Book name: Digital Business and E-Commerce Management (6 ed.)
Author: Dave Chaffey
Publisher: Pearson
Year: 2014
Book name: Dreamwaver CS6 Web Design Application Set
Author: Wu Fengjian, Zhengyuan Fengjian
Publisher: Bosai Culture
Year: 2012
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation, Discussion, and PracticeClass Participation, Discussion, and Practice Class Participation, Discussion, and Practice |
15 | |
| After-school AssignmentAfter-school Assignment After-school Assignment |
25 | |
| Mid-term ExamMid-term Exam Mid-term Exam |
30 | |
| Final ProjectFinal Project Final Project |
30 |
