(一)策略規劃(strategy management)
1.介紹企業構思目標與經營策略之架構
2.介紹企業經營環境與產業環境分析架構與實務案例
3.介紹企業強勢與弱勢分析架構與實務案例
4.介紹企業中長期及年度計畫架構與實務案例
5.介紹企業展開年度執行計劃架構與實務案例
(二)精實生產(Lean Production)
1.精實生產 Lean Production 概論
2.落實與推動要點
3.精實生產技巧 /工具之運用方法
4.企業推動精實生產實務案例探究
(三)研發設計管理(R＆D management)
1.研究與發展管理概述
2.研發設計階段程序
3.設計審查管理
4.設計變更管理
5.設計同步工程實務案例探究
(四)產品與服務的組合策略
1.產品與服務的關聯性
2.商品化的程度-差異化
3.產品擴展性與服務的範疇
4.價格制訂與品牌化
(五)深化市場與洞察性銷售
1.找出新的成長區塊
2.定位業務的機會地圖範圍
3.運用巨量數據資料驅動核心銷售
4.銷售機會的優先順序
5.鎖定銷售標地的推動者
(六)持續競爭力與差異化的建構
1.成長與競爭力的根基在於差異化
2.差異化的根源
3.支援差異化
4. 持續不斷地產生差異化
(七)創意生產力的實踐
1.提振內在工作重在”進展”
2.促成進展 : 催化劑和滋養劑
3.助長士氣的四個管理層次(1) Strategy management
1.Introduce the structure of corporate thinking goals and business strategies
2. Introduce corporate business environment and industry environment analysis structure and practical cases
3. Introduce enterprise strong and weak analysis structure and practical cases
4. Introduce long-term and annual planning structures and practical cases of enterprises
5. Introduce the annual implementation planning structure and practical cases for enterprise development
(II) Lean Production
1. Overview of Lean Production
2. Key points for implementation and promotion
3. Exquisite production skills/tool usage methods
4. Research on the practical case of enterprise promotion and precision production
(III) Research and Development Design Management (R&D Management)
1. Overview of research and development management
2. Development and design stage program
3. Design review management
4. Design change management
5. Research on practical cases of design synchronization engineering
(IV) Combination strategy of products and services
1. Relevance of products and services
2. The degree of commercialization-difference
3. Product expansion and service scope
4. Price making and branding
(V) Deepen market and insightful sales
1. Find new growth blocks
2. Positioning the opportunity map range of business
3. Use huge amount of data to drive core sales
4. The precedence of sales opportunities
5. Promoters who lock sales locations
(VI) The structure of continuous competition and difference
1. The foundation of growth and competition lies in difference
2. The root causes of differentials
3. Support differentiation
4. Continuously differentiate
(VII) The reality of creative production capacity
1. The focus of boosting internal work is “progress”
2. Promote progress: Catalysts and nourishing agents
3. Four management levels to help the leader
上課補充講義
Collective lectures during class
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課出席與參與上課出席與參與 Attendance and participation in the previous class |
40 | |
| 專題報告1專題報告1 Topic Report 1 |
20 | |
| 專題報告2專題報告2 Special Report 2 |
20 | |
| 專題報告3專題報告3 Special Report 3 |
20 |
