(一)策略規劃(strategy management)
1.介紹企業構思目標與經營策略之架構
2.介紹企業經營環境與產業環境分析架構與實務案例
3.介紹企業強勢與弱勢分析架構與實務案例
4.介紹企業中長期及年度計畫架構與實務案例
5.介紹企業展開年度執行計劃架構與實務案例
(二)精實生產(Lean Production)
1.精實生產 Lean Production 概論
2.落實與推動要點
3.精實生產技巧 /工具之運用方法
4.企業推動精實生產實務案例探究
(三)研發設計管理(R＆D management)
1.研究與發展管理概述
2.研發設計階段程序
3.設計審查管理
4.設計變更管理
5.設計同步工程實務案例探究
(四)產品與服務的組合策略
1.產品與服務的關聯性
2.商品化的程度-差異化
3.產品擴展性與服務的範疇
4.價格制訂與品牌化
(五)深化市場與洞察性銷售
1.找出新的成長區塊
2.定位業務的機會地圖範圍
3.運用巨量數據資料驅動核心銷售
4.銷售機會的優先順序
5.鎖定銷售標地的推動者
(六)持續競爭力與差異化的建構
1.成長與競爭力的根基在於差異化
2.差異化的根源
3.支援差異化
4. 持續不斷地產生差異化
(七)創意生產力的實踐
1.提振內在工作重在”進展”
2.促成進展 : 催化劑和滋養劑
3.助長士氣的四個管理層次

(1) Strategic management
1.Introduce the structure of corporate conceptual goals and business strategies
2. Introduce the analysis framework and practical cases of corporate operating environment and industrial environment
3. Introduce the enterprise strength and weakness analysis structure and practical cases
4. Introduce the company's mid- to long-term and annual planning structure and practical cases
5. Introduce the company’s annual execution plan structure and practical cases
(2) Lean Production
1. Introduction to Lean Production
2. Implement and promote key points
3. Lean production techniques/how to use tools
4. Research on cases of enterprises promoting lean production practices
(3) R&D management
1. Overview of Research and Development Management
2. R&D and design stage procedures
3. Design review management
4. Design change management
5. Research on practical cases of design synchronization engineering
(4) Product and service portfolio strategy
1. The relevance of products and services
2. Degree of commercialization-differentiation
3. Product scalability and service scope
4. Price setting and branding
(5) Deepening the market and insightful sales
1. Find new growth areas
2. Position the opportunity map scope of the business
3. Use huge amounts of data to drive core sales
4. Prioritize sales opportunities
5. The promoter who locks in sales targets
(6) Construction of sustainable competitiveness and differentiation
1. The foundation of growth and competitiveness lies in differentiation
2. Roots of differentiation
3. Support differentiation
4. Continuously create differentiation
(7) Practice of creative productivity
1. Boosting inner work focuses on “progress”
2. Facilitate progress: catalyst and nourishing agent
3. Four management levels that boost morale

上課補充講義

Supplementary handouts for class