體育是重要的社會活動，必須運用公共關係的各種技巧與手段，讓體育活動與社會公眾建立相互了解和依賴的關係，並通過雙向的溝通。藉以在社會公眾中樹立起良好的形象與聲譽，以取得理解、支持的合作，從而有利於促進體育活動目標的實現。本課程理論與實務並重，一方面讓同學瞭解公共關係的理論與實務，另一方面由同學分組透過收集資料，完成對某一特定議題的公共關係之關切與理解。Sports is an important social activity and must use various skills and means of public relations to establish mutual understanding and dependence between sports activities and social publics, and through dual communication. By establishing a good image and reputation among the public, we can gain understanding and support cooperation, which will help promote the realization of sports activities. The theory and practice of this course are both important. On the one hand, it allows students to understand the theory and practice of public relations. On the other hand, the student group collects data to complete the concern and understanding of public relations in a specific topic.
1.老師提供講義
2.孫秀蕙，公共關係—理論、策略與研究實例，正中書局出版。
3.張在山，公共關係學，五南書局出版。
4.戴國良，整合行銷傳播，五南書局出版。
5.陳一香，公共關係--理論、策略與應用，雙葉書廊。
1. The teacher provides a lecture
2. Sun Xiuhui, public relations—theory, strategy and research examples, published by Zhengzhong Book Bureau.
3. Zhang Zaishan, public relations studies, published by Wunan Book Bureau.
4. Dai Guoliang, integrated marketing and broadcasting, published by Wunan Book Bureau.
5. Chen Yixiang, public relations - theory, strategy and application, double-yeo library.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
10 | 超過五次未出席即扣考 |
| 筆記筆記 Note |
20 | 上課請筆記並於第十六週繳交 |
| 分組口頭報告分組口頭報告 Sub-group head report |
30 | 分組口頭報告 |
| 分組期末報告（書面）分組期末報告（書面） Sub-subscription final report (book) |
40 | 書面之分組期末報告 |
