顧客是企業獲利的關鍵，因此維持良好的顧客關係成為企業營運的核心課題。本課程旨在於使學生了解顧客關係管理對健康與休閒相關企業經營的重要性，並學習如何產生顧客價值與維持良好顧客關係，以增加企業競爭力。課程內容以「理論」、「個案」和「實務」進行內容設計，協助同學透過個案來學習理論，並藉由小組報告進行實務應用。Customers are the key to corporate profitability, so maintaining a good customer relationship has become the core subject of corporate operations. This course is designed to enable students to understand the importance of customer relationship management for health and leisure-related corporate operations, and to learn how to generate customer value and maintain good customer relationships to increase corporate competitiveness. The course content is designed with "theory", "case" and "actual", which helps students learn theoretical discussions through cases and apply them through group reports.
劉文良(2013) 顧客關係管理 - 新時代的決勝關鍵 (第三版) 台北市: 碁峰資訊
陳德富(2014) 顧客關係管理: 整合觀點與創新思維 (第二版) 台中市: 滄海
Liu Wenliang (2013) Customer Relations Management - The Key to Decisions in the New Era (Third Edition) Taipei City: Grey Feng Information
Chen Defu (2014) Customer Relations Management: Integrating Views and Innovative Thinking (Second Edition) Taichung City: Huahai
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
25 | |
| 期中報告期中報告 Midterm Report |
25 | |
| 期末報告期末報告 Final report |
40 | |
| 出席成績出席成績 Attendance |
10 |
