一、 訓練宗旨:
本設計課程以「品牌管理」為核心，以「都市設計」為工具，以「創新加值」為願景，為城市找到嶄新的發展方式，更為景觀建築師找到更積極城市專業定位的實踐方式。

二、 基地範圍
彰化火車站周邊暨城中串聯及創新活化計畫

三、 設計背景
彰化火車站是山海線鐵道的交會點，也是台灣僅存扇型車庫的所在地。
扇形車庫過去已被訂為縣定古蹟，具重要的觀光價值。 然而周邊的鐵道相關設施長期以來欠缺整體計畫，未能強化其觀光吸引力。

五、 商學理論參考模型:

1) 品牌管理學
2) 競爭策略學
3) 新產品生命週期

1. Training purpose:
This design course takes "brand management" as the core, takes "urban design" as the tool, and "innovation value added" as the dream landscape. It finds new development methods for the city, and also provides landscape architects with a more vigorous practical way to position the city professionally.

2. Base area
Changhua Railway Station and the city connection and innovative activation plan

3. Design background
Changhua Railway Station is the intersection of the Shanhai Line Railway and is also the location of Taiwan's only fan-shaped vehicle warehouses.
The fan-shaped car warehouse has been ordered as a county-level ancient tree in the past and has important visual value. However, the surrounding wire-related facilities have lacked overall planning for a long time and have failed to enhance their visual attraction.

5. Business theory reference model:

1) Brand Management
2) Competitive strategy learning
3) New product life cycle

1) Corner, James (2006). "Terra Fluxus". Landscape Urbanism Reader
2) 黃金樺(2016): 品牌．城市：從風格生活再造城市DNA
3) Anthony M. Townsend: 城市的未來應該要是甚麼樣子? Smart Cities(2013): Big Data, Civic Hackers, and the Quest for a New Utopia
4) Edward Glaeser: 城市的勝利Triumph of the City(2012): How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and Happier
5) 黃金樺(2014):紐約人的城市翻轉力: 紐約舊街區十年觀察

1) Corner, James (2006). "Terra Fluxus". Landscape Urbanism Reader
2) Golden Pioneer (2016): Brand. City: Recreating urban DNA from style and life
3) Anthony M. Townsend: What should the future of the city be like? Smart Cities(2013): Big Data, Civic Hackers, and the Quest for a New Utopia
4) Edward Glaeser: Triumph of the City(2012): How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and Happier
5) Golden Pioneer (2014): New Yorkers’ urban transformation: Ten years of observation of the Old Streets in New York