質的研究是一門社會科學領域常用的研究方法論課程，本課程介紹餐旅領域常使用之質的研究方法的觀點與研究過程。讓具有實務經驗的在職專班學生，藉由方法的學習之後進入田野練習，藉由親身經歷來更深刻的理解餐旅管理領域中的某一個問題。課程中導入本系老師量化研究做為相互驗證之關係，期能創造一般量化與質的研究在觀念與方法上的互補關係。
◎課程目標如下
1. 參與課程的學生將可以學習如何完成一份獨立的研究。
2. 並由多位老師其研究結果中，尋找自己將來可能研究的方向。Quality research is a commonly used research method discussion course in the field of social sciences. This course introduces the perspectives and research process of research methods commonly used in the field of catering and tourism. Let students with practical experience in the field practice through learning methods and gain a deeper understanding of a problem in the field of restaurant and tourism management through personal experience. During the course, quantitative research by teachers in this department is introduced as a mutual verification relationship, and we hope to create the mutual correlation between general quantitative and quality research in concepts and methods.
◎The course goals are as follows
1. Students participating in the course will be able to learn how to complete an independent study.
2. From the research results of several teachers, they will find the possible research directions they will come to.
本課程主要讓學生了解目前餐旅方面研究的各大區塊，包含營運管理，人資，顧客關係，財務管理，市場區隔及產業趨勢，課程以文獻討論的方式進行。在文獻探討的過程當中不僅會介紹目前餐旅管理研究主要用的質性及量化分析方法，包含焦點訪談，內容分析，變異數分析，因素分析，迴歸分析及較進階的結構方程式..等等在餐旅相關領域的研究應用；同時也會讓學生熟悉學術寫作的模式及組織方法。參與課程的學生將可以學習如何解讀一篇學術文章，並由其研究結果中尋找自己將來可能研究的方向。另一方也會藉由深入的文獻整合報告寫作練習及課堂中的討論，建立基礎的理論概念。學生多面性的文獻閱讀及分析，將協助其在研究主題上有全面綜觀的概念，使將來研究與整體產業結合，協助其將來研究結果更具實用性。學生將在課程中學到解讀文獻的技巧、比較分析及進一步文獻整合的能力。
This course mainly allows students to understand the major areas of current research on catering and tourism, including operation management, personnel, customer relationships, financial management, market partitions and industry trends. The course is conducted in a cultural discussion manner. In the process of literary exploration, not only will the quality and quantitative analysis methods used in the current catering and tourism management research are introduced, including focus interviews, content analysis, variation analysis, factor analysis, replication analysis and more advanced structural equations, etc., and other research applications in related fields of catering and tourism; at the same time, students will be familiar with the model and organizational methods of academic writing. Students participating in the course will be able to learn how to interpret an academic article and find the directions they will be able to research from their research results. The other party will also establish a basic theoretical concept through in-depth literature integrating report writing practices and discussions in class. Students' multi-faceted reading and analysis will help them have a comprehensive and comprehensive concept in the research topic, making the research combined with the overall industry, and helping them to make the research results more practical. Students will learn the skills of interpreting essays, comparative analysis and further essay integration in the course.
陳向明，社會科學質的研究，台北五南出版社。
Chen Xiangming, Research on Social Sciences, Taipei Wunan Publishing House.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課程參與課程參與 Course Participation |
30 | |
| 田野觀察或訪談資料整理田野觀察或訪談資料整理 Field observation or interview information sorting |
30 | |
| 期末分組報告期末分組報告 Final division report |
40 |
