■ 課程目標 (Course Objectives)
媒體的數位化程度越來越高，透過網路的商業交易也越來越頻繁，消費者接觸媒體的管道也越來越多元，如何運用科技來協助行銷，也就越來越顯得重要。本課程的目標設定在讓學生先了解數位行銷與媒體的本質與技術現況，再讓學生實際操作一個小型的數位媒體專案，建立基本的數位廣告的概念與經驗。
■ 課程內涵 (Course Contents)
1. 數位行銷與廣告的基本概念
2. 廣告受眾與數位內容經營概要
3. 台灣數位媒體現況
4. Facebook 媒體概況
5. Facebook 內容經營實作
6. Facebook 廣告實作
■ Course Objectives
The degree of digitalization of media is getting higher and higher, and commercial transactions through the Internet are becoming more and more frequent, and consumers are getting more and more diverse in access to media. How to use technology to assist marketing is becoming more and more important. The purpose of this course is to allow students to first understand the nature and technology of digital marketing and media, and then allow students to actually operate a small digital media project to establish basic concepts and experiences of digital advertising.
■ Course Contents
1. Basic concepts of digital marketing and advertising
2. Overview of advertising audience and digital content management
3. Taiwan Digital Media Current
4. Facebook Media Overview
5. Facebook content operation
6. Facebook Advertising Initiative
上課提供投影片與網路參考資料
In the previous class, provide projection videos and online reference materials
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績(出席、參與及作業)平時成績(出席、參與及作業) Regular achievements (attendance, participation and work) |
50 | |
| 分組報告分組報告 Sub-group report |
50 |
