6145 - 兩岸管理專題 英授 Taught in English
Issues on Taiwan and China
教育目標 Course Target
課程目標
1. 建立兩岸企業經營比較之基本概念，
2. 熟悉中國企業經營之程序及各項技巧
3. 瞭解如何與中國企業進行協商與互動
4. 瞭解中國企業行銷、及人力資源管理之運作
5. 熟悉中國大陸政治與文化環境、企業策略、企業組織透過兩岸EMBA學生互動及個案教學，讓學生對兩岸企業的運作有充分的瞭解，並熟悉中國大陸政治與文化環境、企業策略、企業組織、海外市場進入策略、行銷、及人力資源管理之運作。
Course Target
1. Establish a basic concept of comparing business operations between the two sides of the Taiwan Strait.
2. Be familiar with the procedures and various skills of Chinese enterprise management
3. Learn how to negotiate and interact with Chinese companies
4. Understand the operations of China's enterprise marketing and human resource management
5. Be familiar with the politics and cultural environment, corporate strategies, and corporate organizations in Mainland China through cross-strait EMBA student interaction and plan teaching, so that students can have a full understanding of the operations of cross-strait enterprises, and be familiar with the operations of Chinese mainland politics and cultural environment, corporate strategies, corporate organizations, overseas market entry strategies, marketing, and human resource management.
參考書目 Reference Books
張國雄，國際行銷學：建構全球行銷能力，前程文化事業有限公司，第三版，2011 。
Zhang Guoxiong, International Marketing School: Building Global Marketing Capabilities, Qiancheng Cultural Affairs Co., Ltd., Third Edition, 2011.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出席參加兩岸課程 Attend to participate in cross-strait courses |
50 | |
|
期末報告 Final report |
50 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6145
- 學分 Credit: 1-0
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上課時間 Course Time:
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授課教師 Teacher:胡次熙
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修課班級 Class:高階經管班1,2
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選課備註 Memo:境外課程：需於104_02親至南京大學及中山嶺南學院EMBA參與課程交流者。不開放課程預選
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