1. 建立服務業管理的基本觀念與理論。
2. 瞭解服務業行銷、作業及人力資源管理的程序及相關技能。
3. 探討服務管理的趨勢與實務。1. Establish basic concepts and theoretical discussions in service management.
2. Understand the procedures and relevant skills of service industry marketing, operation and human resource management.
3. Explore the trends and practices of service management.
講義
Talk about
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 演講心得報告(兩次)演講心得報告(兩次) Speech experience report (two times) |
30 | |
| 平時作業平時作業 Normal operation |
20 | |
| 出席率出席率 Attendance rate |
10 | |
| 專題報告專題報告 Special Report |
40 |
