創業精神的基礎必須建立在有目標的創新上，創新是創業家的特殊工具，他們藉著有系統化、有目的的創新，改變了資源的產出價值，創造出新的消費者需求。而創新反應著一種企業環境，意旨發揚及支持奇妙的想法、實驗與具創造性之過程，目的是在提升企業的獲利能力，並增進員工的報酬。Vakola and Rezgui,(2000)定義「創新就是提供個人或整個系統一個跳脫傳統的想法、產品或製程」。若持續性的創新，企業不斷尋求新奇的問題或是利用新科技與程序型式、新產品與服務等來解決需求，便可為企業帶來長期持續性的利潤。由彼得杜拉克的觀點，我們可知「創新」是「創業精神」非常核心的一個部分。近年來，在商業環境、消費型態、娛樂方式等快速變遷的浪潮下，也為全球各地的青年開啟了創新、創業的廣闊天空。自矽谷、倫敦、特拉維夫、柏林、中關村，全球各國莫不砸下重金打造創新創業生態圈，以期在下個世代掌握創新競爭力的龍頭，主導世界的發展走向，其中最重要的關鍵，即為培養創新、創業的年輕世代。
本課程的目標乃是藉由概念、方法、經驗傳承、個案研討以及創新創業的模擬練習與討論中，幫助學生們了解在產業中的成功關鍵，並鼓勵學生實際動手創新，在實戰中體會創業家應具備的精神，養成創業家的視野，以期成為未來新一代的創業實踐者。
課程的主角是每一位修課的同學！
由每位同學的參與、每個小組團隊的研究與分享，帶領課程中所有同學及講師們一齊開拓視野，更重要的是，創新、激盪出新的火花，為每個人後續的學習與生涯，打開一扇新的門窗。在課程中，講師們的角色是引導人、顧問，甚至，是被教導的學生！
同學就像初創公司的創辦人們，講師們可以給予你引導、顧問的協助，卻不能為你的公司下決策。而在同學們創造的過程中，同學們往往會從彼此的創意活力中學到最多！因此，這個學期的成果會多精彩？會多令人值得回味？就視所有同學們的參與及付出。

The foundation of entrepreneurship must be built on targeted innovation. Innovation is a special tool for entrepreneurs. Through systematic and purposeful innovation, they change the output value of resources and create new consumer needs. Innovation reflects a corporate environment that promotes and supports fantastic ideas, experiments and creative processes, with the goal of improving corporate profitability and employee compensation. Vakola and Rezgui, (2000) define "Innovation is to provide individuals or the entire system with an idea, product or process that breaks away from the traditional". If there is continuous innovation, and companies continue to seek novel problems or use new technologies and program types, new products and services to solve needs, they can bring long-term sustainable profits to the company. From Peter Drucker's point of view, we know that "innovation" is a very core part of "entrepreneurship". In recent years, the wave of rapid changes in the business environment, consumption patterns, entertainment methods, etc. has also opened up a broad sky for innovation and entrepreneurship for young people around the world. Starting from Silicon Valley, London, Tel Aviv, Berlin, and Zhongguancun, countries all over the world have invested heavily in building innovation and entrepreneurship ecosystems, hoping to take the lead in innovation competitiveness and dominate the development of the world in the next generation. The most important key is to cultivate the young generation of innovation and entrepreneurship.
The goal of this course is to help students understand the keys to success in the industry through concepts, methods, experience inheritance, case studies, and simulation exercises and discussions on innovation and entrepreneurship, and to encourage students to actually innovate, experience the spirit of entrepreneurs in actual combat, and develop their vision, with a view to becoming a new generation of entrepreneurial practitioners in the future.
The protagonist of the course is every student who takes the course!
The participation of each student and the research and sharing of each team led all students and lecturers in the course to broaden their horizons. More importantly, innovation and sparks arose, opening a new door and window for everyone's subsequent study and career. In the course, the role of lecturers is guides, consultants, and even students being taught!
Classmates are like the founders of a start-up company. Lecturers can provide you with guidance and consultant assistance, but they cannot make decisions for your company. And in the process of students creating, they often learn the most from each other’s creative energy! So, how exciting will this semester turn out to be? How memorable will it be? It depends on the participation and contribution of all students.

本課程的目標乃是藉由概念、方法、經驗傳承、個案研討以及創新創業的模擬練習與討論中, 幫助學生們了解在產業中的成功關鍵,並鼓勵學生實際動手創新,在實戰中體會創業家應具備 的精神,養成創業家的視野,以期成為未來新一代的創業實踐者。

The goal of this course is to help students understand the keys to success in the industry through concepts, methods, experience inheritance, case studies, and simulation exercises and discussions on innovation and entrepreneurship, and to encourage students to actually innovate, experience the spirit that entrepreneurs should have in practice, and cultivate their vision, with a view to becoming a new generation of entrepreneurial practitioners in the future.

獲利世代：自己動手，畫出你的商業模式 Business Model Generation, 亞歷山大．奧斯瓦爾德 (Osterwalder Alexander)
參考書: 精實創業：用小實驗玩出大事業 The Lean Startup， 艾瑞克．萊斯 Eric Ries，行人出版社

Profit Generation: Do it yourself and draw your business model Business Model Generation, Alexander. Osterwalder Alexander
Reference book: Lean Startup: Use small experiments to build big businesses The Lean Startup, Eric. Eric Ries, Pedestrian Press