本課程之目標：(1)引導學生研讀當代商品美學之理論，(2)訓練學生對美學經濟(文創)之哲學基礎進行反思，(3)要求學生就商品美學進行實務個案分析。
本課程之內容簡述如下：消費性商品已成為今日吾人日常生活中難以割捨的一部分，然而人們對於消費文化之本質性特徵卻不一定能清楚認識。往昔學界多是分站在兩個對立陣營的立場來探討消費文化，是彼所非，非彼所是。其一立場是從資本主義的角度來合理化商品透過虛構性價值達致獲利極大化的行為；另一立場則是從馬克思主義的角度主張商品之交換價值不該超過其功能性價值，否則的話就會是個詐騙的行為。在這種立場對立的情境下，有關商品設計的議題討論最終常容易淪為一場充滿激情的道德指責戲碼。本課程則試圖提供一個更廣的視域來現象學地考察商品設計的美學問題，價值中立地思考商品美學的可能性條件，俾使能對消費商品之設計與行銷過程進行一哲學性的反思，以供建立美學經濟之哲學基礎。

The goals of this course: (1) guide students to study the theory of contemporary commodity aesthetics, (2) train students to reflect on the philosophical foundation of aesthetic economy (cultural creativity), (3) require students to conduct practical case analysis on commodity aesthetics.
The content of this course is briefly described as follows: Consumer goods have become an inseparable part of our daily lives today, but people may not necessarily clearly understand the essential characteristics of consumer culture. In the past, academic circles mostly discussed consumer culture from the standpoints of two opposing camps. One is right and the other is wrong. One position is from a capitalist perspective to rationalize the behavior of commodities to maximize profits through fictitious values; the other position is from a Marxist perspective to advocate that the exchange value of commodities should not exceed their functional value, otherwise it will be a fraud. In this situation of opposing positions, discussions on product design often end up easily degenerating into a passionate drama of moral accusations. This course attempts to provide a broader perspective to phenomenologically examine the aesthetic issues of product design, and value-neutrally think about the conditions for the possibility of product aesthetics, so as to conduct a philosophical reflection on the design and marketing process of consumer goods and establish a philosophical foundation for aesthetic economy.

1. Wolfgang Ullrich, Alles Nur Konsum: Kritik der warenästhetischen Erziehung. Berlin: Verlag Klaus Wagenbach, 2013. （中譯參考：李昕彥譯，《不只是消費：解構產品設計美學與消費社會的心理分析》，台北，商周，2015。）

1. Wolfgang Ullrich, Alles Nur Konsum: Kritik der warenästhetischen Erziehung. Berlin: Verlag Klaus Wagenbach, 2013. (Chinese translation reference: Translated by Li Xinyan, "Not Just Consumption: Deconstructing Product Design Aesthetics and Psychological Analysis of Consumer Society", Taipei, Shangzhou, 2015.)