本課程之目標：(1)引導學生研讀當代商品美學之理論，(2)訓練學生對美學經濟(文創)之哲學基礎進行反思，(3)要求學生就商品美學進行實務個案分析。
本課程之內容簡述如下：消費性商品已成為今日吾人日常生活中難以割捨的一部分，然而人們對於消費文化之本質性特徵卻不一定能清楚認識。往昔學界多是分站在兩個對立陣營的立場來探討消費文化，是彼所非，非彼所是。其一立場是從資本主義的角度來合理化商品透過虛構性價值達致獲利極大化的行為；另一立場則是從馬克思主義的角度主張商品之交換價值不該超過其功能性價值，否則的話就會是個詐騙的行為。在這種立場對立的情境下，有關商品設計的議題討論最終常容易淪為一場充滿激情的道德指責戲碼。本課程則試圖提供一個更廣的視域來現象學地考察商品設計的美學問題，價值中立地思考商品美學的可能性條件，俾使能對消費商品之設計與行銷過程進行一哲學性的反思，以供建立美學經濟之哲學基礎。The goals of this course are: (1) Instruct students to study theories of contemporary commodity aesthetics, (2) Training students to reflect on the philosophical foundations of aesthetic economy (literary creation), and (3) requiring students to conduct practical case analysis on commodity aesthetics.
The content of this course is briefly described as follows: Consumer goods have become a difficult part of our daily life today, but people may not be able to clearly understand the essential characteristics of consumer culture. In the past, most academic circles were stationed in two opposite camps to explore consumer culture, which was what they did not, and what they did not. One is to rationalize the behavior of commodities to maximize profits through virtual value from the perspective of capitalism; the other is to advocate the exchange of commodities from the perspective of Marxism. The other is to advocate the exchange of commodities that should not exceed their functional value, otherwise it would be a timid behavior. In this situation of opposing position, discussions on product design often end up being a passionate moral code. This course tests provide a wider field to visually examine the aesthetic problems of commodity design, and to think about the possibility conditions of commodity aesthetics value-neutral, so as to enable a philosophical reflection on the design and marketing process of consumer goods to establish a philosophical foundation of aesthetic economy.
1. Wolfgang Ullrich, Alles Nur Konsum: Kritik der warenästhetischen Erziehung. Berlin: Verlag Klaus Wagenbach, 2013. （中譯參考：李昕彥譯，《不只是消費：解構產品設計美學與消費社會的心理分析》，台北，商周，2015。）
1. Wolfgang Ullrich, Alles Nur Konsum: Kritik der warenästhetischen Erziehung. Berlin: Verlag Klaus Wagenbach, 2013. (Reference for Chinese translation: Li Xinsheng, "More than just consumption: Psychological analysis of solution to product design aesthetics and consumer society", Taipei, Shang and Zhou dynasties, 2015.)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平常上課表現平常上課表現 Normal class presentation |
30 | 包含出缺席與上課討論參與狀況 |
| 期中報告期中報告 Midterm Report |
30 | 文本閱讀摘要報告 |
| 期末報告期末報告 Final report |
40 | 商品美學個案分析 |
