「科學行銷概論」課程宗旨為建立科學自然背景學生對於科學行銷的基本概念與知能，俾利未來從科學家或科學組織之角度，有效運用行銷策略，推動科學與科技之社會傳播。
課程目的在於教導自然科學背景學生行銷等原理、觀念、知識與實施技巧，瞭解行銷企劃在科學傳播領域扮演的角色，並學習行銷專案與設計之技巧，透過各國科學行銷成功案例之分析與探討，以及專案設計之實作，為未來進入進階
課程做準備。

The purpose of the "Introduction to Scientific Marketing" course is to establish the basic concepts and knowledge of scientific marketing among students with a scientific natural background, so that they can effectively use marketing strategies from the perspective of scientists or scientific organizations in the future and promote the social communication of science and technology.
The purpose of the course is to teach students with a natural science background the principles, concepts, knowledge and implementation skills of marketing, understand the role of marketing planning in the field of scientific communication, and learn the skills of marketing projects and design. Through the analysis and discussion of successful scientific marketing cases in various countries, and the implementation of project design, students will advance to the next level.
Course preparation.

通識課程不同於專業課程，實乃著重引導學生主動關懷、探索與實踐人類的終極價值與智慧；同時通識課程所提供的知識，不是專業課程的淺薄化，而是具有厚實感的基礎知識。本校根據創校傳統、校訓與辦學理念訂定通識教育定四大基本素養：求真素養、篤信素養、力行素養與宏通素養，以具體落實本校通識教育之理想。希望本校學生能發揮自主學習精神，在通識課程老師的引導下，逐漸培養其通識教育基本素養，並期待能終身學習。各種基本素養並訂有具體的學習成效指標，以做教學與學習成效之自我檢證的具體指標，分述如下：求真素養（自然領域）：1.學習自然科學的方法或哲學以探索物理與生命世界的微妙，2.發揮就事論事的精神，3.能參與科學議題相關的公共事務。篤信素養（人文領域）：1.學習人文精神以探索內在自我與領會人類文明的深層價值，2.發展自律精神，3.能運用理性進行道德推理。力行素養（社會領域）：1.運用社會科學的方法或哲學以激發學生的傾聽與溝通能力，2.承認與尊重多元差，3.實踐民主審議的精神。宏通素養（跨領域）：1.追求人類的整體價值，2.融通求真、篤信、力行等素養於個人生命之中。各領域的課程對於學習成效指標可以跨選，不必拘泥。

General courses are different from professional courses. They actually focus on guiding students to actively care for, explore and practice the ultimate value and wisdom of mankind. At the same time, the knowledge provided by general courses is not the superficiality of professional courses, but basic knowledge with a solid sense. Based on the school’s founding tradition, school motto and school philosophy, the school has formulated four basic qualities for general education: truth-seeking quality, belief quality, practical quality and general quality, in order to concretely implement the school’s ideals of general education. We hope that our students can develop their independent learning spirit and gradually develop their basic literacy in general education under the guidance of general education teachers, and look forward to lifelong learning. Various basic competencies have specific learning effectiveness indicators for self-examination of teaching and learning effectiveness, which are described as follows: Truth-seeking literacy (natural field): 1. Learn the methods or philosophy of natural science to explore the subtleties of the physical and life world, 2. Use the spirit of discussing things as they are, 3. Be able to participate in public affairs related to scientific issues. Belief literacy (humanities field): 1. Learn the humanistic spirit to explore the inner self and understand the deep value of human civilization, 2. Develop a spirit of self-discipline, 3. Be able to use reason for moral reasoning. Practical literacy (social field): 1. Use social science methods or philosophy to stimulate students' listening and communication skills, 2. Recognize and respect diversity, 3. Practice the spirit of democratic deliberation. Hongtong literacy (cross-field): 1. Pursue the overall value of human beings, 2. Integrate qualities such as truth-seeking, faith, and practice into personal life. Courses in various fields can choose from different learning outcome indicators, so there is no need to be rigid.

關尚仁（2011）。科學傳播政策建言書，台北：臺灣科普傳播事業催生計畫統籌與協調中心。
關尚仁（譯）（2010）。傳播科學：科學家的致勝寶典（原作者：G., Carrada）。臺北市：臺灣科普傳播事業催生計畫統籌與協調中心。(原著出版年：2006)
關尚仁、區曣中（2010）。科學傳播發展研究 (一) - 科學傳播源流(二版)，台北：行政院國家科學委員會。
關尚仁、楊麗玲（2011）。科學傳播發展研究(二)科學傳播在台灣(二版)，台北：行政院國家科學委員會。
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Guan, Shangren (2011). Science Communication Policy Suggestions, Taipei: Taiwan Science Communication Promotion Program Coordination and Coordination Center.
Guan Shangren (trans.) (2010). Communicating Science: A Scientist's Guide to Success (Original Author: G., Carrada). Taipei City: Taiwan Science Popularization Promotion Program Coordination and Coordination Center. (Original publication year: 2006)
Guan Shangren, Ou Yuezhong (2010). Research on the Development of Science Communication (1) - Sources of Science Communication (2nd Edition), Taipei: National Science Council, Executive Yuan.
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Guan Shangren, Yang Liling, Wang Yichen, Li Guyuan (2011) Scientists’ Guide to Success: Communication Science - Local Chapter. Taipei: National Science Council, Executive Yuan.