2024 - 政治傳播與行銷 英授 Taught in English
Political Communication and Marketing
教育目標 Course Target
本課程旨在結合政治、媒體傳播與行銷三個領域之理論，綜合分析與探討政治傳播及政治行銷之實務，俾便理解操作之優劣和改進之道。
This course aims to combine the theory of the three fields of politics, media communication and marketing, and comprehensively analyze and explore the reality of political communication and political marketing, so as to understand the advantages and disadvantages of operations and the ways of improvement.
課程概述 Course Description
本課程旨在結合政治、媒體傳播與行銷三個領域之理論，綜合分析與探討政治傳播及政治行銷之實務，俾便理解操作之優劣和改進之道。
This course aims to combine the theory of the three fields of politics, media communication and marketing, and comprehensively analyze and explore the reality of political communication and political marketing, so as to understand the advantages and disadvantages of operations and the ways of improvement.
參考書目 Reference Books
1.品牌行銷──創價值與魅力來，Joe Marconi/著 李宛蓉/譯，麥田出版社
2.如何成為行銷高手，許長安/著，漢升出版社
3.權力形象，布蘭登‧布魯斯/著，月旦出版公司
1. Brand Marketing──Creative Value and Charm, by Joe Marconi/Li Wanrong/Reprinted by Maitian Publishing House
2. How to become a marketing expert, Xu Chang'an/Book, Hansheng Publishing House
3. Power image, by Blanden Bruce, Yuedan Publishing Company
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出席、表現 Attendance and performance |
10 | |
|
期中考 Midterm exam |
30 | |
|
期末考 Final exam |
30 | |
|
作業、報告 Operations, reports |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2024
- 學分 Credit: 2-0
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上課時間 Course Time:Monday/7,8[C101]
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授課教師 Teacher:郭達鴻
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修課班級 Class:政治系1-4
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選課備註 Memo:跨領域學程課程
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