本課程以指定教材為主，以授課方式建立學生國際行銷的基本觀念，及培養出更具國際化視野之管理才能This course is mainly based on designated textbooks, and establishes basic concepts for students' international marketing through teaching methods, and cultivates management capabilities with more international vision
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
國際行銷管理(第4版) 林建煌 著
International Marketing Management (4th Edition) by Lin Jianhuang
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時作業平時作業 Normal operation |
10 | |
| 期中考期中考 Midterm exam |
20 | |
| 微電影作業微電影作業 Micro movies |
30 | |
| 期末報告期末報告 Final report |
40 |
