1492 - 國際行銷 英授 Taught in English
International Marketing
教育目標 Course Target
本課程以指定教材為主，以授課方式建立學生國際行銷的基本觀念，及培養出更具國際化視野之管理才能
This course is mainly based on designated textbooks, and establishes basic concepts for students' international marketing through teaching methods, and cultivates management capabilities with more international vision
課程概述 Course Description
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
a. Basic framework of international marketing.
b. Cultural and other environmental forces in international marketing.
c. Product-related considerations in international marketing.
d. Promotion-related considerations in international marketing.
e. Channel-related considerations in international marketing.
f. Price-related considerations in international marketing.
g. Internet and international marketing.
參考書目 Reference Books
國際行銷管理(第4版) 林建煌 著
International Marketing Management (4th Edition) by Lin Jianhuang
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時作業 Normal operation |
10 | |
|
期中考 Midterm exam |
20 | |
|
微電影作業 Micro movies |
30 | |
|
期末報告 Final report |
40 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
必修-1469
|
國貿系4 WAN Wendy Wing Nga | 四/6,7,8[M228] | 3-0 | 詳細資訊 Details | |
|
必修-1470
|
國貿系4B 張國雄 | 四/2,3,4[M233] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1492
- 學分 Credit: 3-0
-
上課時間 Course Time:Wednesday/5,6,7[M134]
-
授課教師 Teacher:黃宥婷
-
修課班級 Class:國貿系4A
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