1. 讓學生了解企業建立的根本與所面臨的各項挑戰
2. 讓學生了解企業所面臨的外在環境變遷
3. 讓學生了解創業及經營企業所涉及的各項企業主要活動

1. Let students understand the fundamentals of enterprise establishment and the challenges they face
2. Let students understand the external environmental changes faced by the company
3. Let students understand the major activities of various enterprises involved in starting and running enterprises

本課程可讓學生更瞭解企業運作的歷史演進與過程，另方面可為修習其他企管相關課程做準備，此外透過介紹台灣企業界寶貴的實戰典範個案，提升學生的學習興趣。

This course allows students to better understand the historical evolution and process of corporate operations. On the other hand, they can prepare for other corporate management-related courses. In addition, they can enhance students' learning interest by introducing precious battle plans in the Taiwan enterprise industry.

1. Nickels/McHugh/McHugh, Understanding Business, McGraw-Hill International Edition(2013，第10版).
2. 企業管理，第九版，陳智凱審閱，普林斯頓國際有限公司(2011)

參考書：
KAREN COLLINS, Exploring Business; 2008, Pearson International Edition.

1. Nickels/McHugh/McHugh, Understanding Business, McGraw-Hill International Edition (2013, 10th Edition).
2. Enterprise Management, Ninth Edition, Review by Chen Zhikai, Princeton International Co., Ltd. (2011)

Reference book:
KAREN COLLINS, Exploring Business; 2008, Pearson International Edition.