1340 - 管理英文選讀 (一) 英授 Taught in English
Selected Readings in Business English (I)
教育目標 Course Target
值此國際化與自由化之知識經濟時代,良好的英語能力與紮實的企管知識,是現代企管人保持競爭優勢的關鍵核心能力。本課程將閱讀一系列的英文管理文章,學習有關市場、產品、財經、與策略…等最新企業發展與管理新知。同學應對自己有高度期許,勇於接受挑戰,並能持之以恆。
In this era of internationalization and liberalization, good English skills and practical business management knowledge are the key core capabilities of modern business managers to maintain competitive advantages. This course will read a series of English management articles to learn the latest corporate development and management knowledge about markets, products, finances, and strategies. Students should have high expectations for themselves, be brave enough to accept challenges, and be able to persevere.
課程概述 Course Description
本課程旨在提升和強化同學的企業管理英文,
藉由英文教本“English for Life and Work”,學習生活和工作上常用的簡單英文(包括聽、說、讀、寫)。
接下來,本課程會導讀一本有關管理的全球暢銷書“Business Model Generation”,讓同學有機會以第一手的方式瞭解企業模式的意義、組成與變革。
此外,每週上課會提供摘自華爾街日報(WSJ)之講義,介紹全球各地企業的最新發展與動態。
綜上所述,本課程有學習英文,瞭解企業模式和掌握企業新知的三大功能。
This course aims to enhance and enhance the English language of corporate management of classmates.
Through the English teaching book "English for Life and Work", we learn simple English commonly used in life and work (including listening, speaking, reading, and writing).
Next, this course will guide a global marketing book about management, "Business Model Generation", so that students can have the opportunity to understand the meaning, composition and changes of the enterprise model in a first-hand way.
In addition, the weekly lectures are excerpted from the WSJ, introducing the latest developments and trends of companies around the world.
As mentioned above, this course has three major functions: learning English, understanding the enterprise model and mastering new corporate knowledge.
參考書目 Reference Books
1) Harvard Business Review
2) Sloan Management Review
3) The Asian Wall Street Journal
4) The Economist
1) Harvard Business Review
2) Sloan Management Review
3) The Asian Wall Street Journal
4) The Economist
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Mid-term exam Mid-term exam |
30 | |
Final exam Final exam |
40 | |
Attendance and presentation Attendance and presentation |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1340
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/6,7,8[M232]
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授課教師 Teacher:胡次熙
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修課班級 Class:企管系2-4
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選課備註 Memo:全英文授課,可作為英文畢業門檻替代課程
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