課程中將帶領學生探討綠色產業如何擬定綠化行銷策略與行動，並透過創新思維將綠色服務付諸實現。本課程除探討管理決策與策略性行銷策劃步驟的理論和架構，亦透過管理實務及個案分析，結合本課程與專業知識，發展綠色行銷的創新、規劃、設計能力，幫助學生對於綠色行銷創新議題有更深入的見解。During the course, students will be taken to explore how green industry determines green marketing strategies and actions, and realizes green services through innovative thinking. In addition to exploring the theory and structure of management decisions and strategic marketing planning steps, this course also combines management practices and case analysis to develop the innovation, planning and design capabilities of green marketing through management practices and case analysis, and helps students to have a deeper understanding of green marketing innovation issues.
教師自行準備教材
Teachers prepare textbooks by themselves
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂討論與作業課堂討論與作業 Class discussions and operations |
30 | |
| 出席率出席率 Attendance rate |
10 | |
| 期中報告期中報告 Midterm Report |
30 | 各組選定某綠色相關產業，針對此一產業之市場行銷管理與創新模式進行深入分析 |
| 期末報告期末報告 Final report |
30 | 各組針對本學期所探討之主題，選定代表性企業，進行個案探討 |
