課程目標：
1、培養文學應用之能力
2、訓練創意思考之能力。
3、學能具備創意表達之能力。
4、開拓實務層面及業界之視野。
課程內涵：
本課程的安排從「提案」「簡報」到「實作」分為「導論」、「提案」、「企畫」、「簡報」、「行銷」及「實作」等單元。課程之初，以虛擬的方式開發文創商品（主題不設限，可遍及各行各業），再透過企畫書撰寫的訓練，簡報提案的訓練等課程，將文化創意落實於應用層面。

Course objectives:
1. Cultivate the ability to apply literature
2. Train the ability of creative thinking.
3. Learn to have the ability of creative expression.
4. Expand practical perspectives and industry perspectives.
Course content:
This course is organized from "Proposal", "Presentation" to "Implementation" into units such as "Introduction", "Proposal", "Planning", "Presentation", "Marketing" and "Implementation". At the beginning of the course, cultural and creative products are developed in a virtual way (there is no limit to the theme and can cover all walks of life), and then cultural creativity is implemented at the application level through courses such as planning book writing training and presentation proposal training.

本課程包括理論、提案、簡報與實作，將文學專業運用於文化創意中，並結合實務面，開發文創商品。再藉由企劃的撰寫、簡報的提案、實作計畫等課程，培養同學文化應用的能力。

This course includes theory, proposal, briefing and practice, applying literary majors to cultural creativity and combining it with practical aspects to develop cultural and creative products. Then, through courses such as plan writing, briefing proposal, and implementation plan, students can develop their ability to apply culture.

漢寶德：《文化與文創》，聯經
周德禎主編：《文化創意產業理論與實務》，五南
廖世璋：《文化創意產業》，巨流

Han Baode: "Culture and Cultural Creativity", Lianjing
Editor-in-Chief Zhou Dezhen: "Theory and Practice of Cultural and Creative Industries", Wunan
Liao Shizhang: "Cultural and Creative Industries", Juliu