課程目標：
1、培養文學應用之能力
2、訓練創意思考之能力。
3、學能具備創意表達之能力。
4、開拓實務層面及業界之視野。
課程內涵：
本課程的安排從「提案」「簡報」到「實作」分為「導論」、「提案」、「企畫」、「簡報」、「行銷」及「實作」等單元。課程之初，以虛擬的方式開發文創商品（主題不設限，可遍及各行各業），再透過企畫書撰寫的訓練，簡報提案的訓練等課程，將文化創意落實於應用層面。

Course Target:
1. Cultivate the ability to apply literature
2. Training the ability to creatively think.
3. Learn to have the ability to prepare creative expression.
4. Expand the perspectives of the practical level and industry.
Course content:
The arrangement of this course is divided into "proposal", "simplified" to "innovation" and "innovation" units, including "discussion", "proposal", "company", "simplified", "market" and "innovation". At the beginning of the course, we develop cultural creativity in a virtual way (theme is not limited, and can be spread across all walks of life), and then through training in writing books, training in brief proposals and other courses, we will implement cultural creativity on the application level.

本課程包括理論、提案、簡報與實作，將文學專業運用於文化創意中，並結合實務面，開發文創商品。再藉由企劃的撰寫、簡報的提案、實作計畫等課程，培養同學文化應用的能力。

This course includes theory, proposals, briefings and practices, and uses literature expertise to create cultural creativity and combines practical aspects to develop cultural products. Then, through planning writing, simple proposals, and practical planning courses, we can cultivate the ability to apply culture to classmates.

漢寶德：《文化與文創》，聯經
周德禎主編：《文化創意產業理論與實務》，五南
廖世璋：《文化創意產業》，巨流

Hanbaode: "Cultural and Cultural Creation", Link
Editor-in-chief of Zhou Detang: "Cultural Creative Industry Theory and Practice", Wunan
Liao Shizhang: "Cultural Creative Industry", a great stream