本課程以落實場域中產品與消費心理魅力之調查。首先從探討產品所帶來的消費心理的本質，到掌握消費心理要因的方法論，進而透過實際案例的介紹來了解商品開發設計的技術，並利用方法論針對具特色之生活達人進行調查，並將所得之產品消費心理因子轉化於設計提案。本課程不只是「以人為本」，更本著以「仁」為本，讓學生深入接觸生活達人的生活與價值觀，藉此提高設計師的敏銳度，以及發現一般人所不知道的具價值的生活樣態。This course is a survey on the psychological charm of products and consumer in the field. First, from exploring the essence of consumer psychology brought by products to mastering the methodology of consumer psychology, then through the introduction of actual cases, we can understand the technology of product development and design, and use methodological discussions to investigate distinctive life experts, and then obtain The product consumption psychological factor is converted into design proposals. This course is not only "people-oriented", but also "benevolence" as the basis, allowing students to deeply understand the lives and value-oriented of life masters, thereby improving the designer's sensitivity and discovering valuable life styles that ordinary people do not know. .
產品設計除了造形、色彩、質感與紋路來吸引消費者所購買，在產品設計的階段可掌握消費者心理所期盼之產品，亦是重要的課題之一。本課程經由老師的導引藉由目前生活週遭產品如何掌握消費心理進入探討，找出消費者心理所期望之設計，進而重新設計產品或是規劃新產品來因應市場需求。學生藉由案例探討來掌握目前消費心理動向，並設計出一款因應消費者心理需求之產品。
In addition to shape, color, texture and pattern to attract consumers to buy, product design can master the products that consumers expect psychologically at the stage of product design, which is also one of the important topics. This course is guided by the teacher to explore how products currently master the consumer psychology, find out the designs that consumers expect, and then redesign products or plan new products to meet market demand. Students use case exploration to grasp the current consumer psychological trends and design a product that meets the psychological needs of consumers.
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5.個人講義。
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5. Personal statement.
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7. Gao Zimei (Joel A. Barker and Scott W. Erickson, 2005), 2006, Foreseeing five future technologies, Face Publishing (City-State Culture)
8. Tang Feng Super Translation (Everett M. Rogers, 2003), 2006, Innovative Expansion, Far-flow Publishing
9. Zhang Meihui Lu (Written by Alvin and Heidi Toffler, 2006), 2007, Wealth 3.0, Timely Publishing
10. Chen Jialing (by Richard Layard, 2005), 2006, Happy Economics, Published by Xinchao Society of Economics
11.J. Paul Peter and Jerry C. Olson (2007), Consumer Behavior and Marketing Strategy, 8e, by McGraw-Hill Companies, Inc. [Zhu Daosong, Hong Chenhuan, and Chen Yung, Consumer Behavior, Eighth Edition, Huahai Book Bureau]
12. Liao Shuling (2007), Consumer Behavior-Theory and Practice, Qiancheng Culture and Industry Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課程參與課程參與 Course Participation |
20 | |
| 出席率出席率 Attendance rate |
20 | |
| 第一次報告第一次報告 First report |
20 |
