一、預期使學生能深入瞭解視覺領域中之藝術元素，應用於藝術創作和圖文傳播範疇之基本內涵與文化素養。
二、作為學生藝術創作時等對視覺原理和理論之輔助，讓學術科涵養得以均衡發展。
三、以實際案例取材與分析，並要求學生落實到實作層面，達到實踐學養理論的基本能力。1. It is expected that students will have an in-depth understanding of artistic elements in the visual field and the basic connotation and cultural literacy applied to artistic creation and graphic communication.
2. As an auxiliary to visual principles and theories during students’ artistic creation, it allows the balanced development of academic disciplines.
3. Use actual cases to draw materials and analyze, and require students to implement it to the practical level to achieve the basic ability of practicing learning and theory.
本課程以視覺藝術元素（點、線、面、色）和藝術型態語言（如抽象、具象、意象）為主要內容，期以學生在深入研究後，於實際應用於藝術創作和圖文傳播範疇時，具備剖析視覺原理和理論能力之專業素養，讓學、術科的涵養得以均衡發展。
This course takes visual art elements (points, lines, surfaces, colors) and artistic form language (such as abstraction, concreteness, imagery) as the main content. It is expected that students will apply them in practical art creation and graphic communication after in-depth study. In the field of study, students must have the professional qualities to analyze visual principles and theoretical abilities, allowing for the balanced development of academic and technical disciplines.
1、韓叢耀，《圖像傳播學》，台北：威仕曼。
1. Han Congyao, "Image Communication", Taipei: Wiseman.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績（上課狀況、出席率）平時成績（上課狀況、出席率） Daily results (class status, attendance rate) |
30 | 缺曠課要求如下說明 |
| 期中成績期中成績 Midterm results |
35 | 創作表現 |
| 期末成績期末成績 final grade |
35 | 創作表現 |
