一、預期使學生能深入瞭解視覺領域中之藝術元素，應用於藝術創作和圖文傳播範疇之基本內涵與文化素養。
二、作為學生藝術創作時等對視覺原理和理論之輔助，讓學術科涵養得以均衡發展。
三、以實際案例取材與分析，並要求學生落實到實作層面，達到實踐學養理論的基本能力。

1. It is expected that students can have an in-depth understanding of artistic elements in the visual field and the basic connotation and cultural literacy applied in artistic creation and graphic communication.
2. As an auxiliary to visual principles and theories when students create art, it allows for the balanced development of academic disciplines.
3. Use actual cases to draw materials and analyze, and require students to implement it to the practical level to achieve the basic ability of practicing learning and theory.

本課程以視覺藝術元素（點、線、面、色）和藝術型態語言（如抽象、具象、意象）為主要內容，期以學生在深入研究後，於實際應用於藝術創作和圖文傳播範疇時，具備剖析視覺原理和理論能力之專業素養，讓學、術科的涵養得以均衡發展。

This course takes visual art elements (points, lines, surfaces, colors) and artistic form languages ​​(such as abstraction, concreteness, and imagery) as the main content. It is expected that after in-depth study, students will have the professional quality to analyze visual principles and theoretical abilities when they are actually applied in the fields of artistic creation and graphic communication, so that the cultivation of academic and technical disciplines can be balanced.

1、韓叢耀，《圖像傳播學》，台北：威仕曼。

1. Han Congyao, "Image Communication", Taipei: Wiseman.