一、預期使學生能深入瞭解視覺領域中之藝術元素，應用於藝術創作和圖文傳播範疇之基本內涵與文化素養。
二、作為學生藝術創作時等對視覺原理和理論之輔助，讓學術科涵養得以均衡發展。
三、以實際案例取材與分析，並要求學生落實到實作層面，達到實踐學養理論的基本能力。1. Expectations allow students to have a deep understanding of the artistic elements in the visual field, and apply them to the basic connotation and cultural cultivation of artistic creation and graphic propagation.
2. As a helping student art creation and other educational methods to visual principles and theories, the academic discipline can develop balancedly.
3. Use actual cases to learn and analyze, and students are required to implement the practical level and achieve the basic ability of practical cultivation theory.
本課程以視覺藝術元素（點、線、面、色）和藝術型態語言（如抽象、具象、意象）為主要內容，期以學生在深入研究後，於實際應用於藝術創作和圖文傳播範疇時，具備剖析視覺原理和理論能力之專業素養，讓學、術科的涵養得以均衡發展。
This course focuses on visual art elements (points, lines, surfaces, colors) and artistic languages (such as abstract, concrete, and imagery). After in-depth research, students will have professional cultivation of analytical visual principles and theoretical abilities when they are actually applied to art creation and graphic propagation scope, so that the cultivation of science and technology can be developed balancedly.
1、韓叢耀，《圖像傳播學》，台北：威仕曼。
1. Korean Wei Yao, "Imaging Communication Studies", Taipei: Weisman.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績（上課狀況、出席率）平時成績（上課狀況、出席率） Regular results (class status, attendance rate) |
30 | 缺曠課要求如下說明 |
| 期中成績期中成績 Midterm achievements |
35 | 創作表現 |
| 期末成績期末成績 Final results |
35 | 創作表現 |
