本課程主要邀請大陸高校EMBA學生代表，到台灣與東海大學管理學院EMBA學生交流，實現另外一種搭橋交流搭橋。為建立兩岸產業合作平台，創造兩岸產業合作空間，2008年8月行政院院會「搭橋專案」由經濟部負責，選定15個產業，透過舉辦研討會方式，建立一產業一平台兩岸交流模式，期望以企業為主體，創造兩岸合作，連結跨國企業布局全球。此一課程期望朝持續維繫兩岸產業交流平台機制、協助兩岸EMBA同學後續協商合作、定期舉辦兩岸高校產業交流活動等長期目標，繼續推動並建立良好互動合作和投資契機。

This course mainly invites representatives of EMBA students from universities in mainland China to communicate with EMBA students from Donghai University School of Management, and realizes another bridge for communication. In order to establish a cross-strait cooperation platform and create a cross-strait cooperation space, the Executive Yuan Association’s “Bridge Project” in August 2008 was held by the Ministry of Economic Affairs, and 15 industries were selected. Through the seminar, it established a cross-strait exchange model for one industry and one platform. It is expected to use enterprises as the main body to create cross-strait cooperation and connect cross-national enterprises to layout the world. This course hopes to continue to build a platform mechanism for cross-strait industry exchange, assist cross-strait EMBA students to continue to collaborate and cooperate, and regularly hold cross-strait university industry exchange activities, continue to promote and establish good interactive cooperation and investment facilities.

國際行銷學：建構全球行銷能力，前程文化事業有限公司，第三版，2011 。

International Marketing: Building Global Marketing Capabilities, Qiancheng Cultural Affairs Co., Ltd., Third Edition, 2011.