本課程主要邀請大陸高校EMBA學生代表，到台灣與東海大學管理學院EMBA學生交流，實現另外一種搭橋交流搭橋。為建立兩岸產業合作平台，創造兩岸產業合作空間，2008年8月行政院院會「搭橋專案」由經濟部負責，選定15個產業，透過舉辦研討會方式，建立一產業一平台兩岸交流模式，期望以企業為主體，創造兩岸合作，連結跨國企業布局全球。此一課程期望朝持續維繫兩岸產業交流平台機制、協助兩岸EMBA同學後續協商合作、定期舉辦兩岸高校產業交流活動等長期目標，繼續推動並建立良好互動合作和投資契機。This course mainly invites EMBA student representatives from mainland universities to go to Taiwan to communicate with EMBA students from the School of Management of Tunghai University to achieve another kind of bridge building. In order to establish a cross-Strait industrial cooperation platform and create space for cross-Strait industrial cooperation, the Executive Yuan Council's "Bridge-Building Project" in August 2008 was overseen by the Ministry of Economic Affairs. 15 industries were selected and seminars were held to establish a one-industry-one-platform cross-Strait exchange model. It is hoped that enterprises will be the main body to create cross-strait cooperation and connect multinational enterprises to expand their global presence. This course hopes to achieve long-term goals such as continuing to maintain the cross-Strait industrial exchange platform mechanism, assisting EMBA students from both sides of the Taiwan Strait in subsequent negotiations and cooperation, regularly holding cross-Strait university industry exchange activities, and continue to promote and establish good interactive cooperation and investment opportunities.
國際行銷學：建構全球行銷能力，前程文化事業有限公司，第三版，2011 。
International Marketing: Building Global Marketing Capabilities, Qiancheng Cultural Industry Co., Ltd., third edition, 2011.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 參與此一課程參與此一課程 Take this course |
50 | |
| 期末報告期末報告 Final report |
50 |
