課程目標
1.建立兩岸企業經營比較之基本概念，
2.熟悉中國企業經營之程序及各項技巧
3.瞭解如何與中國企業進行協商與互動
4.瞭解中國企業行銷、及人力資源管理之運作
5.熟悉中國大陸政治與文化環境、企業策略、企業組織Course Target
1. Establish a basic concept of comparing business operations between the two sides of the Taiwan Strait.
2. Familiar with the procedures and various skills of Chinese enterprise management
3. Understand how to negotiate and interact with Chinese companies
4. Understand the operations of China's enterprise marketing and human resource management
5. Familiar with the politics and cultural environment, corporate strategies, and corporate organizations in Mainland China
國際行銷學：建構全球行銷能力，前程文化事業有限公司，第三版，2011 。
International Marketing: Building Global Marketing Capabilities, Qiancheng Cultural Affairs Co., Ltd., Third Edition, 2011.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席參加兩岸課程出席參加兩岸課程 Attend to participate in cross-strait courses |
50 | |
| 期末報告期末報告 Final report |
50 |
