課程目標
1.建立兩岸企業經營比較之基本概念，
2.熟悉中國企業經營之程序及各項技巧
3.瞭解如何與中國企業進行協商與互動
4.瞭解中國企業行銷、及人力資源管理之運作
5.熟悉中國大陸政治與文化環境、企業策略、企業組織Course objectives
1. Establish basic concepts for comparison of cross-Strait business operations,
2. Familiar with the procedures and various techniques of Chinese business operations
3. Understand how to negotiate and interact with Chinese companies
4. Understand the operation of Chinese corporate marketing and human resources management
5. Familiar with mainland China’s political and cultural environment, corporate strategies, and corporate organization
國際行銷學：建構全球行銷能力，前程文化事業有限公司，第三版，2011 。
International Marketing: Building Global Marketing Capabilities, Qiancheng Cultural Industry Co., Ltd., third edition, 2011.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席參加兩岸課程出席參加兩岸課程 Attend cross-strait courses |
50 | |
| 期末報告期末報告 Final report |
50 |
