本課程在讓EMBA學員瞭解多變量統計方法的基本概念與軟體操作，以強化EMBA學員的管理問題的分析與研究的能力。具體的目的如次：
1. 建立量化研究方法與測量方法的基本概念。
2. 建立多變量統計分析方法的基本概念。
3. 熟悉使用SPSS統計軟體進行多變量分析。
4. 瞭解量表的發展實務與信效度的檢定方法。This course allows EMBA students to understand the basic concepts and software operations of multivariate statistical methods to strengthen EMBA students' ability to analyze and research management issues. The specific purposes are as follows:
1. Establish the basic concepts of quantitative research methods and measurement methods.
2. Establish the basic concepts of multivariate statistical analysis methods.
3. Be familiar with using SPSS statistical software for multivariate analysis.
4. Understand the development practices and reliability and validity testing methods of scales.
「量化研究與統計方析：SPSS資料分析範例」，邱皓政著，五南圖書出版。
"Quantitative Research and Statistical Analysis: SPSS Data Analysis Example", written by Qiu Haozheng, published by Wunan Books.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 作業與報告作業與報告 Assignments and reports |
80 | |
| 出席率及課堂討論主動性出席率及課堂討論主動性 Attendance and initiative in class discussions |
20 |
