5933 - 商用英文時事分析 英授 Taught in English
Business English Current Events
教育目標 Course Target
The course defines the objectives and strategies of international business. The course emphasizes management analysis of international business strategy formulation.
Topics covered include gains from trade, costs of trade, competitive strategy and the
organization of international business. The course considers alternative modes of market entry, including import and export through intermediaries, relationship learning with suppliers and distributors, strategic alliances, joint ventures, and foreign direct investment (FDI). Case studies are used to illustrate the basic principles of multinational business management and strategy.
The course defines the objectives and strategies of international business. The course emphasizes management analysis of international business strategy formulation.
Topics covered include gains from trade, costs of trade, competitive strategy and the
organization of international business. The course considers alternative modes of market entry, including import and export through elements, relationship learning with suppliers and distributions, strategic alliances, joint ventures, and foreign direct investment (FDI). Case studies are used to illustrate the basic principles of multinational business management and strategy.
課程概述 Course Description
The course is built around questions faced by companies wishing to do business in a global marketplace. The sessions will focus on these questions and will involve lectures about the important issues and case discussions.
The most important outcomes for you will be an understanding of how to approach each of the questions raised, the ability to recognize and analyze issues surrounding various aspects of international management, and the ability to recommend a course of action for an international venture.
The primary method for developing these skills will be preparation for and participation in classroom discussions and activities, while the secondary method will be required write-ups and presentations dealing with the focus country. We intend to create an environment in which each person will be prepared for each class session and will therefore be in a position to make meaningful contributions to the discussion.
The course is built around questions faced by companies wishing to do business in a global marketplace. The sessions will focus on these questions and will involve lessons about the important issues and case discussions.
The most important outcomes for you will be an understanding of how to approach each of the questions raised, the ability to recognize and analyze issues surrounding various aspects of international management, and the ability to recommend a course of action for an international venture.
The primary method for developing these skills will be preparation for and participation in classroom discussions and activities, while the secondary method will be required write-ups and presentations dealing with the focus country. We intend to create an environment in which each person will be prepared for each class session and will therefore be in a position to make meaningful contributions to the discussion.
參考書目 Reference Books
Cases in International Management, Christopher Sawyer-Laucanno, Prentice Hall (2001)
Case Studies in International Business, Christine Uber Grosse and Robert E. Grosse (2012)
Cases in International Management, Christopher Sawyer-Laucanno, Prentice Hall (2001)
Case Studies in International Business, Christine Uber Grosse and Robert E. Grosse (2012)
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Daily Work (Current events quizzes, papers, discussion analysis, group activities, participation, preparation) Daily Work (Current events quizzes, papers, discussion analysis, group activities, participation, preparation) |
70 | |
Mid-Term Exam (Case Analysis/Objective and Essay) Mid-Term Exam (Case Analysis/Objective and Essay) |
15 | |
Final Exam (Case Analysis/Objective and Essay) Final Exam (Case Analysis/Objective and Essay) |
15 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5933
- 學分 Credit: 0-2
-
上課時間 Course Time:Tuesday/3,4[M217]
-
授課教師 Teacher:Donald Gotcher
-
修課班級 Class:國貿碩1,2
-
選課備註 Memo:大四同學欲修習須經授課老師同意
交換生/外籍生選課登記
請點選上方按鈕加入登記清單,再等候任課教師審核。
Add this class to your wishlist by clicking the button above.