本課程目的在訓練修課學生，瞭解企業之新產品開發流程之基本觀念，並發展管理新產品開發流程的管理技能。藉由本課程可以學習到：
1. 如何辨認與選擇發展新產品的機會
2. 各種產生新產品概念的方法
3. 如何評估新產品概念與開發計劃
4. 如何管理企業內部新產品開發的活動
5. 為新產品規劃行銷策略
6. 新產品上市策略與活動的管理The purpose of this course is to train students to understand the basic concepts of an enterprise's new product development process and to develop management skills for managing the new product development process. Through this course you can learn:
1. How to identify and select opportunities to develop new products
2. Various methods of generating new product concepts
3. How to evaluate new product concepts and development plans
4. How to manage new product development activities within the enterprise
5. Plan marketing strategies for new products
6. Management of new product launch strategies and activities
Crawford, M. and Benedetto, A. D. 2015. New Products Management. 11th Edition. McGraw-Hill. （華泰書局代理）
黃延聰 譯，Crawford, M. and Benedetto, A. D. 著，2016年，新產品管理，第十一版，美商麥格羅希爾出版。（華泰書局代理）
Crawford, M. and Benedetto, A. D. 2015. New Products Management. 11th Edition. McGraw-Hill. (Agent by Huatai Book Company)
Translated by Huang Yancong, written by Crawford, M. and Benedetto, A. D., 2016, New Product Management, Eleventh Edition, published by American McGraw-Hill. (Agent of Huatai Book Company)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 個案研討報告與作業個案研討報告與作業 Case study reports and assignments |
40 | |
| 新產品開發專案模擬報告新產品開發專案模擬報告 New product development project simulation report |
50 | |
| 課堂參與及表現課堂參與及表現 Class participation and performance |
10 |
