增加學生畢業後對就業市場快速反應或自行創業之能力Increase students' ability to respond quickly to the industry market or start their own business after graduation
隨著自由化貿易與國際貿易比較利益的潛規則, 發展出有創意的獨特產品為避開競爭的法門, 因之會有創意腦力激盪的探討.
產業產品轉移至低工資生產地以降低成本維持競爭力是趨勢, 若開發出差異性甚至獨佔性的產品, 產品可以躍升至價格的決定者, 高附加價值可以支付較高的工資水平, 讓失業率降低, 而工廠之經營將擺脫逐低工資水草的遊牧經營.
經濟環境之穩定, 除物價穩定外, 充分就業亦為重要指標, 而創業適足以提供更多工作機會. 在課堂上會分享創業成功因素的分析, 本身條件與競爭對象有利不力因素的探討, 期能知己知彼,並將經濟環境與國際景氣納入決策模式, 如此應可提高成功率.
創業前後如何將自己的能力提升至符合經營需求, 先行評估並用努力補強, 產品推出市場如何定價, 如何選定合作夥伴, 能由導入期進入成長期成熟期, 並在銷售衰退前有替代產品推出, 完善的市場規劃將有助於永續經營. 又產品推出並須經由通路, 而通路或賣場有其考核採購人員與衡量產品銷售是否符合標準, 進而決定降價促銷, 廣告, 或優惠方案. 因為零售業在美國已經非常成熟, 與國外連鎖店的採購有二十年以上的合作經驗, 當可分享經驗, 能與買家建立夥伴關係.
松下幸之助曾言, 企業存在的目的在於提供物美價廉的商品, 讓消費者得到最大的滿足, 照顧企業的員工, 並適時去回饋社會. 考諸國外企業在重要節慶如感恩節或聖誕節會有照顧劣勢族群, 或回饋社區方案, 所以企業的社會責任(CSR)如環保, 節能, 資源再利用, 毫無疑問是優良企業與否的參考, 這在日月光排汙水, 或頂新的食安, 這些亦將成為CSR探討主題.
With the potential rules of comparing interests between liberalized trade and international trade, creative unique products have been developed to avoid competition, and there will be explorations of creative brain-strengthenment.
It is a trend to transfer industrial products to low-work production sites to reduce costs and maintain competition. If products are developed that are divergent or even independent, the product can be raised to the price decision. High added value can pay higher wage levels and reduce unemployment rates. The operation of factories will eliminate the travel and pastoral operations of low-work aquatic plants.
In addition to stable prices, full employment is also an important indicator, and the establishment is suitable for providing more work opportunities. In the classroom, we will share the analysis of the factors of success in the industry, and explore the factors that are favorable to the competition target. We hope to know ourselves and the enemy, and include the economic environment and international landscape into the decision mode, which can improve the success rate.
How to improve your abilities to meet business needs before and after the start of the business, evaluate first and strengthen with hard work, how to set prices for product launches, how to choose partners, can enter the growth and maturity period from the introduction period, and there are alternative products to launch before the sales recession, and a complete market planning will help to continue to operate. In addition, product launches must be conducted through channels, and channels or markets have their own assessments to acquire customers and measure whether product sales meet standards, and then decide to reduce prices to promote marketing, advertising, Or a discount plan. Because the retail industry is very mature in the United States, it has more than 20 years of cooperation experience with the purchase of foreign locking stores, and can share experience and establish partnerships with buyers.
Konosuke Matsushita once said that the purpose of the existence of a company is to provide good-quality and cheap products, so that consumers can get the greatest satisfaction, take care of the employees of the company, and go back to society at any time. Examination of foreign companies in important festivals such as gratitude or sacred festivals, taking care of the inferior ethnic groups, or returning to community plans, so the social responsibility (CSR) of the company, such as environmental protection, energy, and resource reuse, is undoubtedly a reference for good enterprises and whether they are good, which is the sun and moonlight draining water, or new food safety, These will also become the subject of CSR exploration.
行銷學通論 Principles of marketing
Marketing General Principles of marketing
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