增加學生畢業後對就業市場快速反應或自行創業之能力

Increase students’ ability to respond quickly to the job market or start their own businesses after graduation

隨著自由化貿易與國際貿易比較利益的潛規則, 發展出有創意的獨特產品為避開競爭的法門, 因之會有創意腦力激盪的探討.
產業產品轉移至低工資生產地以降低成本維持競爭力是趨勢, 若開發出差異性甚至獨佔性的產品, 產品可以躍升至價格的決定者, 高附加價值可以支付較高的工資水平, 讓失業率降低, 而工廠之經營將擺脫逐低工資水草的遊牧經營.
經濟環境之穩定, 除物價穩定外, 充分就業亦為重要指標, 而創業適足以提供更多工作機會. 在課堂上會分享創業成功因素的分析, 本身條件與競爭對象有利不力因素的探討, 期能知己知彼,並將經濟環境與國際景氣納入決策模式, 如此應可提高成功率.
創業前後如何將自己的能力提升至符合經營需求, 先行評估並用努力補強, 產品推出市場如何定價, 如何選定合作夥伴, 能由導入期進入成長期成熟期, 並在銷售衰退前有替代產品推出, 完善的市場規劃將有助於永續經營. 又產品推出並須經由通路, 而通路或賣場有其考核採購人員與衡量產品銷售是否符合標準, 進而決定降價促銷, 廣告, 或優惠方案. 因為零售業在美國已經非常成熟, 與國外連鎖店的採購有二十年以上的合作經驗, 當可分享經驗, 能與買家建立夥伴關係.
松下幸之助曾言, 企業存在的目的在於提供物美價廉的商品, 讓消費者得到最大的滿足, 照顧企業的員工, 並適時去回饋社會. 考諸國外企業在重要節慶如感恩節或聖誕節會有照顧劣勢族群, 或回饋社區方案, 所以企業的社會責任(CSR)如環保, 節能, 資源再利用, 毫無疑問是優良企業與否的參考, 這在日月光排汙水, 或頂新的食安, 這些亦將成為CSR探討主題.

With the unspoken rules of comparative benefits of liberalized trade and international trade, developing creative and unique products is the way to avoid competition, so there will be creative brainstorming discussions.
It is a trend for industrial products to be transferred to low-wage production areas to reduce costs and maintain competitiveness. If differentiated or even exclusive products are developed, the products can become the determiner of price. High added value can pay higher wages, reducing the unemployment rate, and factory operations will get rid of the nomadic operation of chasing low-wage water plants.
The stability of the economic environment, in addition to price stability, is also an important indicator, and entrepreneurship is sufficient to provide more job opportunities. In the class, we will share the analysis of the success factors of entrepreneurship, and discuss the favorable and weak factors of our own conditions and competitive objects. In the future, we can know ourselves and our enemies, and incorporate the economic environment and international prosperity into the decision-making model, which should improve the success rate.
How to improve your capabilities to meet business needs before and after starting a business, evaluate first and strengthen with efforts, how to price the product when it is launched into the market, how to select partners, how to move from the introduction period to the growth stage and maturity, and have alternative products launched before sales decline. A sound market plan will help sustainable operations. In addition, product launches must go through channels, and channels or stores have their own assessment of purchasing personnel and measure whether product sales meet standards, and then decide on price reductions, advertising, Or preferential programs. Because the retail industry in the United States is very mature and has more than 20 years of cooperation experience with foreign chain stores, we can share our experience and establish partnerships with buyers.
Konosuke Matsushita once said that the purpose of a company's existence is to provide high-quality and low-priced products to maximize consumer satisfaction, take care of the company's employees, and give back to the society in a timely manner. Considering that foreign companies will take care of disadvantaged groups or give back to the community during important festivals such as Thanksgiving or Christmas, corporate social responsibility (CSR) such as environmental protection, energy conservation, and resource reuse are undoubtedly the reference for whether a good company is good or not. Or top new food safety, These will also become CSR discussion topics.

行銷學通論 Principles of marketing

Principles of marketing Principles of marketing