培養學生了解設計企劃的重要性及品牌行銷的方法，並將教導創意企劃行銷整合工具表單設計與應用，將創新構想擬成品牌營運企劃書。可以有效將設計力、企劃力與品牌力做系統地整合。Cultivate students to understand the importance of design planning and brand marketing methods, and teach students the design and application of creative planning and marketing integration tools to formulate innovative ideas into brand operation plans. It can effectively integrate design, planning and branding capabilities systematically.
近年來設計逐漸被商場重視，商業經營和設計成為密不可分的關係之際，設計者不僅僅要俱備美學、藝術與創新的意識，要讓設計轉化成商業上的成功，培養出「設計的品牌意識」，如何將設計企劃運用在組織的商場上，設計者也要俱備企劃與品牌行銷的能力、從企劃提案的撰寫，了解設計企劃的重要性，並從市場需求了解設計創新價值與品牌行銷的重要性，本課程將以單元方式了解創意、創新與創業趨勢，教導學生運用創意企劃行銷整合工具表單進行實務演練，提出創新創業商業模式撰寫商品行銷企劃書作業及口頭簡報，經由此過程掌握設計規劃與經營品牌管理模式。
In recent years, design has gradually been valued by shopping malls. As business operations and design have become inseparable, designers must not only possess the awareness of aesthetics, art and innovation, but also transform design into commercial success and cultivate "design skills". "Brand awareness", how to apply design planning in the organization's market, designers must also have the ability to plan and brand marketing, from writing planning proposals, understand design The importance of planning, and understanding the value of design innovation and the importance of brand marketing from market demand. This course will understand creativity, innovation and entrepreneurship trends in a unit format, and teach students to use the creative planning and marketing integration tool form to conduct practical exercises and propose innovations Entrepreneurial business model writing product marketing plan assignment and oral presentation, through this process, master the design planning and business brand management model.
講師自備講義
Lecturer's own handouts
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 usual results |
20 | 出席與討論 |
| 平時作業平時作業 Daily homework |
20 | 作業練習 |
| 期中作業期中作業 midterm assignment |
20 | 報告 |
| 期末作業期末作業 final assignment |
40 | 報告 |
